All3Media

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A dynamic public-facing reception area contained state-of-the-art dynamic media playback.

The space contained a 15x person sales floor, along with a flexible office environment and two serviced hospitality terraces.

The flexible office environment allowed All3Media to host multiple events and formats.

13,979 INTERNATIONAL PARTICIPANTS

5 YEAR PROGRAMME OF EVENTS

“It was a triumph of Roman Empire proportions without the nasty swords and lion eating bits!”

Rachel EVP Press & Marketing for All3Media

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Waitrose Winter Food & Drink Festival

SERVING UP A FEAST FOR THE SENSES

Urban Decay Face Bond

OUR TRIPLE-ACTION LAUNCH

Red Bull - League of Its Own

THE BEST IN THE WORLD DO BATTLE

Pokémon Poké Post

GOTTA CATCH THE MAIL

Manomasa

TURNING UP THE HEAT ON TORTILLAS

Red Bull Contested

UK'S FIRST-EVER FORTNITE MAJOR

Riot Games: VCT EMEA

GET INTO THE GAME

Netflix Arcane

STAGING A LEGENDARY LAUNCH

Zeiss

SEE AND BE SEEN

Riot Games: MSI EMEA

A LASTING LEGACY

Bear Nibbles

PAWS OFF, YOU PESKY PARENTS

Home Ground

HITTING THE E-SPORTS SWEET SPOT

SHARP

INSPIRE EXPO

Waitrose

BROADENING TASTE HORIZONS

Lyxor ETF

PLANET-FRIENDLY INVESTING

FYC Emmys

GIVING ARCANE THE BEST CHANCE

Bookatable

EATING OUT'S BACK ON THE MENU

SEAT

EVERYDAY ADVENTURE

Wololo

MAKING GAMING HISTORY

G-Technology

GETTING CREATIVE FOR CREATIVES

Tellurian

MAKING A STATEMENT OF QUALITY & EXPERIENCE

The Macallan

DETAILING THE ART OF WHISKY

Woodside

LAUNCHING A NEW CHAPTER

Elden Ring

STEPPING INTO THE WORLD

All3Media

HOME AWAY FROM HOME

Beko

LOOK TO THE FUTURE

AstraZeneca

CAMBRIDGE INTERACTIVE

Riot Games

LEAGUE OF LEGENDS IS 10

Hitachi

INSPIRE LIFE

Land Securities

DRAWING CROWDS TO THE CITY

Kumite

BACK AND FIGHTING FIT

HOME AWAY FROM HOME

All3Media wanted the world's most influential entertainment executives to engage with, enjoy and buy into their TV, film and digital content at MIPTV and MIPCOM.