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AstraZeneca

CAMBRIDGE INTERACTIVE

AstraZeneca were moving their staff to a new Cambridge HQ and wanted to shift employee attitudes from apprehension to excitement and anticipation, through an interactive experience that brought the new HQ to life.

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An interactive walk-through experience allowed AstraZeneca and MedImmune staff to experience their new R&D Centre prior to completion.

A 3 dimensional representation of AstraZeneca's new Cambridge HQ was brought to life within a semi permanent structure.

We created five zones of learning and collaboration that demonstrated the key attributes of the space.

The experience included a 360 degree projection zone, video case studies and an interactive sustainability zone.

The experience used state of the art digital technology to bring the facility to life.

This included QR codes, interactive video assets and virtual reality terminals.

700 SQUARE METRE EXPERIENCE

FIVE EXPERIENTIAL ZONES

360 DEGREE PROJECTION ZONE

“The experience was designed and installed in just six weeks from initial briefing.”