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Our articles and whitepapers are full of valuable research and actionable data.

Shiseido’s Halloween campaign is a lesson in diversity and inclusivity

It’s the most magical week of the year, which is befitting to bring you a most magical piece of creative from Japanese cosmetics brand, Shiseido.

Instagram opens its own real-life pop-ups and Alexa gets religious

Read on for some insight into the world of marketing, social and tech in Collider’s Weekly Musings.

How to create an effective launch strategy

Our own Anton Jerges outlines a set of tools that can help brands understand which need state they’re addressing, what buttons to push and which channels to use, in order to excel in that first critical year after launch.

WHY BRANDS NEED A ‘CONTINUOUS LAUNCH’ STRATEGY

Could a ‘continuous launch’ mindset have helped Homebase prevent a crisis? Charlotte Bunyan, our head of strategy talks to The Drum about brands like Homebase, House of Fraser, Mothercare, Claire’s Accessories, Toys ‘R’ Us and Maplin and what they need to do in order to survive the Amazon Prime days.

Lloyds Register: Charting a Course for Greater Success

Over the past year, Lloyd’s Register has relaunched its brand and created a new website – discover how we ensured their evolution continued with our bold global exhibition strategy and stand presence.

Get Ready for the Subscription Economy

This month, Jaguar Land Rover announced its intention to join the subscription economy – an industry that has grown an eye-watering 100 percent a year over the past five years. Find out what’s driving this trend, why brands are getting involved and what you as a marketer can do to launch your own service.

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