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The Role of Experiential in the Connected World

With one in three CEOs willing to put 30–50% of their marketing budget towards experiential, the role of live events is growing in importance every year. So, in a world becoming saturated with brand experiences, how can brands deliver even greater impact? Here’s what Kellogg’s, Unruly, Myndplay, Cadbury’s and Collider had to say at our latest event, Experience3.

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Shiseido’s Halloween campaign is a lesson in diversity and inclusivity

It’s the most magical week of the year, which is befitting to bring you a most magical piece of creative from Japanese cosmetics brand, Shiseido.

Instagram opens its own real-life pop-ups and Alexa gets religious

Read on for some insight into the world of marketing, social and tech in Collider’s Weekly Musings.

How to create an effective launch strategy

Our own Anton Jerges talks to AdMap about how to guarantee a successful launch, mapping behaviours and Need States against the roles that brands play in consumers’ lives.

WHY BRANDS NEED A ‘CONTINUOUS LAUNCH’ STRATEGY

Could a ‘continuous launch’ mindset have helped Homebase prevent a crisis? Charlotte Bunyan, our head of strategy talks to The Drum about brands like Homebase, House of Fraser, Mothercare, Claire’s Accessories, Toys ‘R’ Us and Maplin and what they need to do in order to survive the Amazon Prime days.

Lloyds Register: Charting a Course for Greater Success

Over the past year, Lloyd’s Register has relaunched its brand and created a new website – discover how we ensured their evolution continued with our bold global exhibition strategy and stand presence.

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