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EXPLORE OUR INSIGHTS

Our articles and whitepapers are full of valuable research and actionable data.

Lloyds Register: Charting a Course for Greater Success

Over the past year, Lloyd’s Register has relaunched its brand and created a new website – discover how we ensured their evolution continued with our bold global exhibition strategy and stand presence.

Get Ready for the Subscription Economy

This month, Jaguar Land Rover announced its intention to join the subscription economy – an industry that has grown an eye-watering 100 percent a year over the past five years. Find out what’s driving this trend, why brands are getting involved and what you as a marketer can do to launch your own service.

Search Engine Optimisation Strategies

Our SEO Manager Florine takes us through the different Search Engine Optimisation strategies to implement (or avoid!) Read on for your SEO 101 introduction.

FMCG Social Media Trends, Insights and Strategy

Our Social and Content Lead, Milly Bellotti, guides us through some of the trends we are seeing in Social in 2018 and gives her expert view on how FMCG brands can use these insights to craft great Social Media strategies.

Understanding and marketing to Generation Z

Despite being the most cash-poor generation, Generation Z (those born after the mid-90s, one generation after Millennials) have a huge amount of influence with brands. Recognising the importance of these emerging consumers, brands are trying to find ways to better understand and market effectively to this elusive group of people.

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Launch Intelligence – Download the Highlights

At our latest Colliderscope event we looked at the most memorable launches over the last 12 months and looked to uncover some of the behaviours that led consumers to connect and engage with brands and products.

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