GREAT IDEAS MOVE PEOPLE

Because brand momentum is everything

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Launch Intelligence

Our latest event in the Colliderscope series was held at the Goldsmiths Centre in Farringdon. We, along with our research partner, Rare Consulting and Behavioural Scientist, Stephen Donajgrodzki looked at some of the most memorable launches over the last 12 months and looked to uncover some of the behaviours that led consumers to connect, engage and remember brands and products. We shared our findings with 25 brands across a variety of sectors. For a snapshot of the day, please click below.

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SCALING DIZZY HEIGHTS POST-LAUNCH

So, you’ve successfully launched your new product or brand. What next? Here’s some things to look out for and how to get the most from post-launch momentum.

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