Zeiss

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Our campaign illustrated a range of daily use scenarios, across every age group, with unique creative for Asian and Western markets.

216 individual social assets ensured maximum relevancy to specific audiences.

A full, editable 'toolkit' enabled unlimited local market adaptation and roll-out.

40 different executions ran across press, OOH and point of sale.

The multi-channel, global campaign targeted B2B, B2C and B2B2C audiences.

GLOBAL CAMPAIGN ACROSS 50 COUNTRIES

B2B, B2C and B2B2C AUDIENCES

216 SOCIAL ASSETS

220 VIDEO ASSETS

64 CINEMAGRAPHS

“The energetic and upbeat ‘Take on everything your eyes face today’ campaign, simultaneously showed everything our eyes face. Across every age group. Across 50 countries.”

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Red Bull Contested

UK'S FIRST-EVER FORTNITE MAJOR

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WINTER WONDER FOOD

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TURNING UP THE HEAT ON TORTILLAS

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GET INTO THE GAME

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STAGING A LEGENDARY LAUNCH

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SEE AND BE SEEN

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A LASTING LEGACY

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PAWS OFF, YOU PESKY PARENTS

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HITTING THE E-SPORTS SWEET SPOT

SHARP

INSPIRE EXPO

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BROADENING TASTE HORIZONS

Lyxor ETF

PLANET-FRIENDLY INVESTING

FYC Emmys

GIVING ARCANE THE BEST CHANCE

Bookatable

EATING OUT'S BACK ON THE MENU

SEAT

EVERYDAY ADVENTURE

Wololo

MAKING GAMING HISTORY

G-Technology

GETTING CREATIVE FOR CREATIVES

Tellurian

MAKING A STATEMENT OF QUALITY & EXPERIENCE

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DETAILING THE ART OF WHISKY

Woodside

LAUNCHING A NEW CHAPTER

Elden Ring

STEPPING INTO THE WORLD

All3Media

HOME AWAY FROM HOME

Beko

LOOK TO THE FUTURE

AstraZeneca

CAMBRIDGE INTERACTIVE

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LEAGUE OF LEGENDS IS 10

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INSPIRE LIFE

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DRAWING CROWDS TO THE CITY

Kumite

BACK AND FIGHTING FIT

See and be seen

What is smart lens tech? Why do I need it? We answered these questions for Zeiss in a snappy, compelling, upbeat way across 50 countries, every age group and different media. Cutting through the noise, making the case for SmartLife optical lenses as clear as day.