What is smart lens tech? Why do I need it? We answered these questions for Zeiss in a snappy, compelling, upbeat way across 50 countries, every age group and different media. Cutting through the noise, making the case for SmartLife optical lenses as clear as day.
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GLOBAL CAMPAIGN ACROSS 50 COUNTRIES
B2B, B2C and B2B2C AUDIENCES
216 SOCIAL ASSETS
220 VIDEO ASSETS
64 CINEMAGRAPHS
“The energetic and upbeat ‘Take on everything your eyes face today’ campaign, simultaneously showed everything our eyes face. Across every age group. Across 50 countries.”
