Zeiss

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Our campaign illustrated a range of daily use scenarios, across every age group, with unique creative for Asian and Western markets.

216 individual social assets ensured maximum relevancy to specific audiences.

A full, editable 'toolkit' enabled unlimited local market adaptation and roll-out.

40 different executions ran across press, OOH and point of sale.

The multi-channel, global campaign targeted B2B, B2C and B2B2C audiences.

GLOBAL CAMPAIGN ACROSS 50 COUNTRIES

B2B, B2C and B2B2C AUDIENCES

216 SOCIAL ASSETS

220 VIDEO ASSETS

64 CINEMAGRAPHS

“The energetic and upbeat ‘Take on everything your eyes face today’ campaign, simultaneously showed everything our eyes face. Across every age group. Across 50 countries.”

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See and be seen

What is smart lens tech? Why do I need it? We answered these questions for Zeiss in a snappy, compelling, upbeat way across 50 countries, every age group and different media. Cutting through the noise, making the case for SmartLife optical lenses as clear as day.