Lyxor ETF - We Are Collider

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Lyxor ETF

PLANET FRIENDLY INVESTING

Investment pioneers Lyxor ETF are determined to counter climate change. Our idea was simple. To convince their clients that targeted investments could make a real difference. And a profit. To this end, Lyxor created a shopping list for a better future. A portfolio of planet-friendly investments to keep global temperature rises below 1.5°C.

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The ESG Hub microsite housed over 60 pieces of original content.

We pioneered a bespoke branded platform, specifically designed for digital events and crafted around Lyxor's needs.

Our 90 minute live streamed magazine show was hosted by award winning presenter Nadine Dereza.

Remote contributors homes were transformed into remote studios.

Direct connection to audience was enabled through fully-moderated comments, live-polling and Q&A functionality.

Full CRM integration allowed data collection on interactions, polling participation, comments and downloads.

We designed and produced an 80 page guide in several languages.

Our integrated campaign included digital advertising across multiple languages.

We created press advertising in multiple formats.

$1BN GENERATED IN ESG INVESTMENTS

OVER 60 ESG RELATED PIECES OF CONTENT HOSTED ONLINE

60 MINUTE VIRTUAL MASTERCLASS WITH GLOBAL REACH

“This ‘full funnel’ campaign was delivered in a mere 6 weeks.”

Tracy Sorgiovanni, Operations Director