Waitrose

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hello@wearecollider.com
+44 (0)800 099 6077

GROUND FLOOR, 3 TANNER STREET, LONDON SE1 3LE

BROADENING TASTE HORIZONS

Festivals are warm, vibrant and relaxed. Perfect for sampling new sights, sounds … and tastes. Our pop-up experiences for Waitrose served up a whole world of flavours. Hungry festival-goers shared, sipped and savoured … taking inspiration and recipes home to their BBQs, picnics, families and friends.

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Our Kitchen offered a choice of savoury and sweet Tasting Boxes containing a selection of the summer range. 4,868 tasting boxes were sold. 9,600 cold samples were shared.

Our BBQ Theatre chefs showcased a range of recipes and allowed guests to hone their grill skills. 69 BBQ sessions were hosted.

2,760 hot samples were shared from the BBQ Theatre sessions.

Our Drinks Terrace was the venue for the Sip & Serve Masterclasses with fantastic views of the main stage. 93 pre-booked drinks masterclasses were hosted.

Each Masterclass was hosted by Pernod Ricard brand ambassadors. 1,150 guests enjoyed hero serve cocktail making and drinking.

Tallulah the Tuktuk provided a great attractor and Insta moment.

13 LIVE DAYS AT 4 FESTIVALS

227,000 TOTAL FOOTFALL

92% LIKELY TO RECOMMEND OR PURCHASE WAITROSE SUMMER FOOD

NPS – 63

83% EXTREMELY SATISFIED WITH THE EXPERIENCE

“Brilliant work team. The summer festival pop-ups were outstanding.”

Daniel Armstrong, Proposition Lead (Digital & Physical), Waitrose & Partners

“I can get all this in Waitrose?! Summer party here we come! ”

Festival go-er