Waitrose - We Are Collider

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Our Kitchen offered a choice of savoury and sweet Tasting Boxes containing a selection of the summer range. 4,868 tasting boxes were sold. 9,600 cold samples were shared.

Our BBQ Theatre chefs showcased a range of recipes and allowed guests to hone their grill skills. 69 BBQ sessions were hosted.

2,760 hot samples were shared from the BBQ Theatre sessions.

Our Drinks Terrace was the venue for the Sip & Serve Masterclasses with fantastic views of the main stage. 93 pre-booked drinks masterclasses were hosted.

Each Masterclass was hosted by Pernod Ricard brand ambassadors. 1,150 guests enjoyed hero serve cocktail making and drinking.

Tallulah the Tuktuk provided a great attractor and Insta moment.

13 LIVE DAYS AT 4 FESTIVALS

227,000 TOTAL FOOTFALL

92% LIKELY TO RECOMMEND OR PURCHASE WAITROSE SUMMER FOOD

NPS – 63

83% EXTREMELY SATISFIED WITH THE EXPERIENCE

“Brilliant work team. The summer festival pop-ups were outstanding.”

Daniel Armstrong, Proposition Lead (Digital & Physical), Waitrose & Partners

“I can get all this in Waitrose?! Summer party here we come! ”

Festival go-er

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THE BEST IN THE WORLD DO BATTLE

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Waitrose Winter Food & Drink Festival

SERVING UP A FEAST FOR THE SENSES

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TURNING UP THE HEAT ON TORTILLAS

Red Bull Contested

UK'S FIRST-EVER FORTNITE MAJOR

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GET INTO THE GAME

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STAGING A LEGENDARY LAUNCH

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A LASTING LEGACY

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PAWS OFF, YOU PESKY PARENTS

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INSPIRE EXPO

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BROADENING TASTE HORIZONS

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FYC Emmys

GIVING ARCANE THE BEST CHANCE

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MAKING GAMING HISTORY

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GETTING CREATIVE FOR CREATIVES

Tellurian

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DETAILING THE ART OF WHISKY

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LAUNCHING A NEW CHAPTER

Elden Ring

STEPPING INTO THE WORLD

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LOOK TO THE FUTURE

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CAMBRIDGE INTERACTIVE

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LEAGUE OF LEGENDS IS 10

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INSPIRE LIFE

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DRAWING CROWDS TO THE CITY

Kumite

BACK AND FIGHTING FIT