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Waitrose

SUMMER FOOD FESTIVAL

Waitrose wanted to get existing and new customers to try their summer food range and shop at Waitrose for their food missions - outdoor entertaining, BBQs and picnics. A pop-up experience at summer festivals was the perfect opportunity to showcase the seasonal range through retail, sampling and immersive experiences.
13 LIVE DAYS AT 4 FESTIVALS

227,000 TOTAL FOOTFALL

4,868 TASTING BOXES SOLD

9,600 COLD SAMPLES

69 BBQ SESSIONS WITH 2,760 HOT SAMPLES

93 DRINKS MASTERCLASSES WITH 1,150 GUESTS

92% LIKELY TO RECOMMEND OR PURCHASE WAITROSE SUMMER FOOD

NPS – 63

83% EXTREMELY SATISFIED WITH THE EXPERIENCE




“Brilliant work team. The summer festival pop-ups were outstanding.”

Daniel Armstrong, Proposition Lead (Digital & Physical), Waitrose & Partners