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Musings on our work, industry trends and the world of brand experience.

Expanding the Possibilities of Creativity: My Adventures with AI

During a late summer visit with my family in 2022, we found ourselves in the kitchen engaging in our typical arguments about the state of the world when my brother brought up the topic of artificial intelligence (AI), something he had been discussing in our family WhatsApp group for months.

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We Are Collider buys stakes in Seven Communications and Arq

The three businesses will come together to create We Are Group. We Are Group: (from left) Charlotte Bunyan, Serge Vaezi, Anton Jerges and Caroline Wray Experiential agency We Are Collider has launched We Are Group following its investment in PR agency Seven Communications and XR and Web3 specialist Arq.Seven…

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Why, More Than Ever, Great Brand Experiences Need Great Creative

It’s 2024. And it’s not news to anyone that consumer expectations are at an all time high. Yet there is this expectation for brands to deliver innovative experiences time and time again… What this means is brands need to seriously consider the importance that creative ideas bring to the table…

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Global Trends In Experiential Marketing

Global trends in experiential marketing right now are undergoing an undeniable shift. Namely AI, the blending of virtual and physical worlds, immersive holistic storytelling, gamification, community building and building genuine relationships between consumer and experience. But what does this look like for brands? Whether they are taking part in immersive…

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Carrots Over Sticks, Girl Crushes and Being A Cultural Magpie: Leadership with Natasha Blevins, Creative Director

Tell us a little bit about your leadership journey Change has been the consistent theme throughout my career. Every move I’ve made involved a shift – from boutique-sized agencies to large, networked ones; transitioning between new business endeavours and overseeing retained accounts; from TV to experiential. In the main,…

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Brand Activations: What We Learnt In 2023 And Our Predictions For 2024 Trends 

Now that we have waved goodbye to 2023, we figured it was time we unpick our learnings from the brand activations that impressed us the most last year. Without getting too soppy before we’ve even begun to sing these brands’ praises, last year was challenging for a whole host of…

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