Insights
During a late summer visit with my family in 2022, we found ourselves in the kitchen engaging in our typical arguments about the state of the world when my brother brought up the topic of artificial intelligence (AI), something he had been discussing in our family WhatsApp group for months.
Ed Low: Chief Marketing Officer of We Are Group We Are Group – the newly launched collective from experience agency We Are Collider that now includes cultural relevance experts Seven Communications and XR/AI innovation lab Arq – are pleased to announce the appointment of Ed Low…
Charlotte Bunyan knows rather a lot about rather a lot. She’s donned a dizzying array of hats over her award-winning career and has now landed at Arq, an innovation lab working at the cutting edge of Extended Reality and Web3, as co-founder and Managing Director. After the…
The three businesses will come together to create We Are Group. We Are Group: (from left) Charlotte Bunyan, Serge Vaezi, Anton Jerges and Caroline Wray Experiential agency We Are Collider has launched We Are Group following its investment in PR agency Seven Communications and XR and Web3 specialist Arq.Seven…
It’s 2024. And it’s not news to anyone that consumer expectations are at an all time high. Yet there is this expectation for brands to deliver innovative experiences time and time again… What this means is brands need to seriously consider the importance that creative ideas bring to the table…
Global trends in experiential marketing right now are undergoing an undeniable shift. Namely AI, the blending of virtual and physical worlds, immersive holistic storytelling, gamification, community building and building genuine relationships between consumer and experience. But what does this look like for brands? Whether they are taking part in immersive…
