Insights
Another year, another retrospective. This time last year we made some confident predictions about the brand experiences in the year to come, and today is no different: we’ll again be building on our crystal ball-gazing for 2025 by picking over the tea leaves of 2024. It is almost a…
As we move through the final stretch of 2024, it feels like the perfect time to reflect on some of the year’s biggest experiential marketing trends. So long general election. Farewell Olympics. Adieu Ticketmaster’s queue-to-get-into-the-queue for Oasis tickets. Back at the start of 2024, we identified several trends we believed…
When the world of Oz descended into our lives courtesy of the new Wicked movie, it didn’t come with a film alone, it conjured up a whole cultural phenomenon. Starring Ariana Grande and Cynthia Erivo, Wicked set a new benchmark for tie-ins and experiential marketing. From green-hued Starbucks drinks to…
So, it is the most wonderful time of year. Santa’s grotto is firing up its furnace, Mariah is rousing herself from her year-long slumber, and all across the land little boys and girls are rubbing their woollen-mitted hands together in anticipation of all the presents to come. But behind the…
We recently had the opportunity to speak with Ed Low who recently joined as Chief Marketing Officer for We Are Group. We wanted to hear more about his vision, his career journey, and how he plans to bring his own unique experiences to elevate the Group’s marketing strategy.
