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INSIGHTS

Musings on our work, industry trends and the world of brand experience.

Expanding the Possibilities of Creativity: My Adventures with AI

During a late summer visit with my family in 2022, we found ourselves in the kitchen engaging in our typical arguments about the state of the world when my brother brought up the topic of artificial intelligence (AI), something he had been discussing in our family WhatsApp group for months.

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Global Trends In Experiential Marketing

Global trends in experiential marketing right now are undergoing an undeniable shift. Namely AI, the blending of virtual and physical worlds, immersive holistic storytelling, gamification, community building and building genuine relationships between consumer and experience. But what does this look like for brands? Whether they are taking part in immersive…

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Carrots Over Sticks, Girl Crushes and Being A Cultural Magpie: Leadership with Natasha Blevins, Creative Director

Tell us a little bit about your leadership journey Change has been the consistent theme throughout my career. Every move I’ve made involved a shift – from boutique-sized agencies to large, networked ones; transitioning between new business endeavours and overseeing retained accounts; from TV to experiential. In the main,…

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Brand Activations: What We Learnt In 2023 And Our Predictions For 2024 Trends 

Now that we have waved goodbye to 2023, we figured it was time we unpick our learnings from the brand activations that impressed us the most last year. Without getting too soppy before we’ve even begun to sing these brands’ praises, last year was challenging for a whole host of…

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Brand Activations Unwrapped: A Glimpse into the Most Enchanting Christmas Activations of 2023

(Source Asda) As the festive break approaches and we prepare for the delightful chaos it brings, we thought now would be the perfect moment to review the realm of Christmas brand activations that have truly captured our hearts and minds. In this blog post, we’ll unwrap the magic of…

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Navigating Creativity and Neurodiversity: With Mark Baron, Executive Producer at We Are Collider.

Mark Baron, Production Director at We Are Collider, shares how dyslexia shaped his school years and fed into his creativity, leading him to the bustling events industry. Immersing himself in the world of Theatre as an escape from the conventionalities of schooling, Mark recognised his Dyslexia as his superpower…

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