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Musings on our work, industry trends and the world of brand experience.

Brands are missing a trick by ignoring the over 50s

A mere five years ago, marketers were all over millennials,fawning over their do-for-self mindset and love for experiences. Come 2020, attention shifted to Gen Z’s love of sustainability and TikTok-fuelled democratised creativity. Fast-forward another two years and some brands are casting aside Gen Z in favour of Gen Alpha. Adland’s…

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Returning to B2B Events – The Future is Hybrid

Will there be a ‘return to normal’ or has the mass disruption that Covid brought, shifted the events landscape for good? We believe the latter. Out of necessity, the events industry was forced to innovate and create a means to solve its perennial challenges – joining up digital and analogue…

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Brand experience for alcohol brands in 2021

This is a potentially huge opportunity for the alcohol sector. However, the Millennial and Gen Z consumer in particular are prioritising mental and physical health and there is a longer-term trend towards moderation – the success and continued rise of aspirational low and no alcohol brands is testament to this. They are…

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Red Bull Kumite London

We Are Collider have been appointed as Creative Production and Event Management Partner for Red Bull Kumite London.

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Product Launch Post-Lockdown

There’s no doubt that Covid-19 has placed logistical restrictions on planned product launch activity. Launch events, face to face sampling, in-store experiences, experiential activation, all challenging to deliver safely and within Government Guidelines in their traditional formats.

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