Insights
When the world of Oz descended into our lives courtesy of the new Wicked movie, it didn’t come with a film alone, it conjured up a whole cultural phenomenon. Starring Ariana Grande and Cynthia Erivo, Wicked set a new benchmark for tie-ins and experiential marketing. From green-hued Starbucks drinks to…
So, it is the most wonderful time of year. Santa’s grotto is firing up its furnace, Mariah is rousing herself from her year-long slumber, and all across the land little boys and girls are rubbing their woollen-mitted hands together in anticipation of all the presents to come. But behind the…
We recently had the opportunity to speak with Ed Low who recently joined as Chief Marketing Officer for We Are Group. We wanted to hear more about his vision, his career journey, and how he plans to bring his own unique experiences to elevate the Group’s marketing strategy.
It’s the same old marketing story. Stand out. Be original. Do something different to connect with your audience. Yet in today’s increasingly competitive market, brands are having to be more innovative than ever to build genuinely lasting relationships with their customers. As the dust of the last few years…
September’s done – quite a summer, wasn’t it? No, not the weather—that was as British as ever. We’re talking about sport. The Olympics, the Paralympics, Wimbledon, the Euros. This summer was a series of sporting hits, captivating audiences worldwide as they watched some of the most impressive athletic feats in…
