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INSIGHTS

Musings on our work, industry trends and the world of brand experience.

Top 5 Trends That Will Shape Experiential in 2019

2018 was a great year for Experiential Marketing, with some stand out campaigns that pushed the boundaries from an innovation and executional point of view. Although Experiential Marketing can be used to great effect as a tactical tool to deliver against specific objectives, the most powerful Experiential activities are planned in…

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How to create an effective launch strategy

Part of our Colliderscope event series, we looked to uncover some of the launch behaviours that led consumers to connect and engage with brands and products. Research shows that 76% of new product launches fail within the first year, so understanding how to better integrate behavioural insights into creative strategies…

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“For the Now” a campaign that celebrates living in the moment

We are happy to share “For The Now’, a campaign to raise awareness and funds for Chestnut Tree House, a hospice caring for children with life-shortening conditions. ‘For The Now’ was created to coincide with the charity’s 15th year anniversary; to tell the story of Chestnut Tree House and the incredible…

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