Insights
We Are Collider have been appointed as Creative Production and Event Management Partner for Red Bull Kumite London.
There’s no doubt that Covid-19 has placed logistical restrictions on planned product launch activity. Launch events, face to face sampling, in-store experiences, experiential activation, all challenging to deliver safely and within Government Guidelines in their traditional formats.
Experience marketing is growing with one in three CMOs committing to allocate 30 to 50% of their budget to it in the next 12 months (according to a 2018 Warc study) and brands looking for increasingly innovative ways to connect with experience-seeking consumers through real-world interactions. Meanwhile, the quarterly IPA Bellwether…
2018 was a great year for Experiential Marketing, with some stand out campaigns that pushed the boundaries from an innovation and executional point of view. Although Experiential Marketing can be used to great effect as a tactical tool to deliver against specific objectives, the most powerful Experiential activities are planned in…
Part of our Colliderscope event series, we looked to uncover some of the launch behaviours that led consumers to connect and engage with brands and products. Research shows that 76% of new product launches fail within the first year, so understanding how to better integrate behavioural insights into creative strategies…
