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INSIGHTS

Musings on our work, industry trends and the world of brand experience.

Storytelling, Strategy and Staying Ahead of the Game: A sit-down with Ed Low, the newly appointed CMO of We Are Group

We recently had the opportunity to speak with Ed Low who recently joined as Chief Marketing Officer for We Are Group. We wanted to hear more about his vision, his career journey, and how he plans to bring his own unique experiences to elevate the Group’s marketing strategy.

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Rewards, Retention and Good Old-Fashioned Relationships: The Role Of Experiential Marketing In Building Brand Loyalty

It’s the same old marketing story. Stand out. Be original. Do something different to connect with your audience. Yet in today’s increasingly competitive market, brands are having to be more innovative than ever to build genuinely lasting relationships with their customers.   As the dust of the last few years…

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Stories From A Summer Of Sports… Why 2024 Was A Big Win For Brands Engaging In Sporting Events

September’s done – quite a summer, wasn’t it? No, not the weather—that was as British as ever. We’re talking about sport. The Olympics, the Paralympics, Wimbledon, the Euros. This summer was a series of sporting hits, captivating audiences worldwide as they watched some of the most impressive athletic feats in…

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Five Years of Growth, Innovation, and Ambition with Tracy Sorgiovanni, Managing Director

Tracy Sorgiovanni, Managing Director at We Are Collider, has put in a real stint. Half a decade leading our award-winning agency through some of the toughest years the industry has seen. In this wide-ranging interview, Tracy reflects on the company’s evolution, the unique strengths that set us apart, and her…

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We Are Group appoints Ed Low for newly created role of CMO

Ed Low: Chief Marketing Officer of We Are Group We Are Group – the newly launched collective from experience agency We Are Collider that now includes cultural relevance experts Seven Communications and XR/AI innovation lab Arq – are pleased to announce the appointment of Ed Low…

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