Insights
Festival season has finally drawn to a close. We danced, we sang, and we experienced brand activations worth writing home about, or at least, reminiscing about as we sip that final warm tinny on the train home. Festival season is a time of boundless creativity and innovation, where brands strive…
Authenticity is the key that unlocks the connection between brands and communities and brands are recognising the profound impact they can have on their communities through meaningful brand experiences. These experiences encompass the way a brand interacts with and enriches the lives of its audiences and the broader community. In…
Just like Wizzard wished it could be christmas everyday, we wish our activations could last forever, but they can’t. So, what can we turn to, to ensure our activations live on in the hearts and minds of those who were there, or who wish they could’ve been? Content. Both short…
Brands are constantly seeking innovative ways to connect with their audiences, build a loyal fan base, and cultivate a thriving online community. Live streaming is one way to do this. It’s everywhere, and its function as a useful marketing tool has become increasingly apparent. YouTube first launched live streaming on…
It’s 3am in Leicester Square. And there are fans who’ve been queuing for hours to be in with a chance of spotting a cast of actors donning pearls, sequins and most crucially 50 shades of bubblegum pink. The film was announced in 2019, its first teaser in December, the full…
