Insights
How to build intrinsically social, shareable brand experiences. Brand experiences, when done right, should be emotional. What emotions do you want to instil in people to make them feel compelled to share something? What is it that makes an experience shareable? Behavioural science is the study of human behaviour and…
As generations evolve, sub-cultures continue to form. Audiences who don’t fit into a traditional demographic have joined together through culture and stay united through their common interests. These subcultures create a valuable market for brand experiences. In belonging to subcultures that aren’t widely represented in mainstream media, brands often struggle…
In today’s rapidly evolving world, the experiential industry is thriving with audiences getting hungrier for immersive and unforgettable event experiences. These experiences have become a powerful tool for connecting with consumers on a deeper level: making marks, building customer loyalty, and creating memorable moments. Behind each successful brand activation lies…
After seeing this intriguing advertisement in London Bridge station, I decided to pay a visit to War Gaming exhibition at the Imperial War Museum. War Gaming is UK’s first exhibition to explore war games and question how the realities of war are represented in the virtual world of video games. …
International Women’s Day (IWD) 2023 was celebrated in style as We Are Collider and Elevate Mentoring hosted a virtual panel discussion titled ‘Leading the Charge: The Female Leaders of Experiential’. This event brought together powerful and influential female leaders in the events industry to share their experiences, insights, and lessons…
