We Are Group – the newly launched collective from experience agency We Are Collider that now includes cultural relevance experts Seven Communications and XR/AI innovation lab Arq – are pleased to announce the appointment of Ed Low as Chief Marketing Officer.
The newly created role of group CMO will see Low take responsibility for all growth and marketing across the group as a whole, and for all three individual businesses.
Reporting into the group’s Founder and CEO, Anton Jerges, Low’s overarching role ensures full leverage of synergies within the group – sharing insights and resources to create more culturally intelligent, behaviour-based projects across IRL and IVL.
Low’s role will include leading growth initiatives and positioning; engaging closely with the group’s client roster to build a community that better serves their needs; developing partnerships with industry bodies and partners; and exploring new sectors and categories.
Having spent six years leading marketing and business development at Dentsu’s flagship B2B agency gyro/MerkleB2B, Low brings plenty of hi-level integration and new business experience to the We Are Group. Additional spells at agencies including OrangeDoor, Noble Events and EI have also armed Low with an abundance of leadership experience in areas such as brand refreshes and achieving B Corp status.
A polymath with numerous side hustles, Low also volunteers; offers pro bono positioning and communications work for the UK Creative Festival and with three charities (Down Syndrome International, Access Adventures and Autistic Girl’s Network); is a Non Executive Director for audience research and content business, Botanica; and is Co-Founder of healthy coffee company, Exhale.
Low’s appointment is the latest chapter in the We Are Group’s ambitious growth plan, which has also seen the collective invest in MARVELS, a heavyweight piece of proprietary research with leading behavioural scientist and Sunday Times best-selling author, Patrick Fagan. Such investments have been made possible thanks to significant double digit year-on-year growth since emerging from the pandemic.
Anton Jerges, We Are Group’s Founder and CEO, said: “With Ed’s background as a Global Head of Marketing and New Business at gyro:Dentsu, his passion for experience design and his love of storytelling and communications, he’s a unique match for this role. The energy and enthusiasm for what we do as a group, and what we aspire to achieve, was evident from our very first meeting. We’re all very excited to have him here to help drive the future growth of the group.”
Ed Low, We Are Group’s CMO, added: “I am absolutely delighted to be joining a group of people that share my excitement and desire to create something truly unique and give our customers something different and better than has previously existed. The combination of innovation, storytelling and experience design is a powerful place to be and the We Are Group are leading the way for our clients.”
