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Pokémon Poké Post

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As part of the seasonal ‘Pokemon Together’ campaign, we created pop-up Poké Post offices in eight major European cities. Much like a regular post office, but with Pikachu and Eevee (plus brand ambassadors) running the shop. Over 55,000 fans visited, choosing a trading card game pack to send to a friend and one to keep for themselves, capturing the festive spirit of togetherness.
8 CITIES, 3 COUNTRIES, 3,000 MILES
55,151 FANS
10 MINUTES AVERAGE DWELL TIME
28,330 ENVELOPES SENT

“By creating a moment that moves people, the Poké Post experience harnesses the strength of emotional involvement by lodging deep in their memories. The campaign spreads the festive spirit by helping to connect participants with friends and family, near and far.”

Tracy Sorgiovanni, MD, We Are Collider