Our launch campaign for animated Netflix series ‘Arcane’ grabbed the world’s attention. But it was also a ‘love letter’ to the fans of PC game ‘League of Legends’. After all, it was their total devotion that helped make the exhilarating transition from gaming platform to TV screen happen.
1
/
11
700K YOUTUBE VIEWS OF LAUNCH VIDEO
#1 NETFLIX SHOW IN 50 COUNTRIES
34 MILLION VIEWS IN 6 DAYS
“Wow, I love it! Take my money.”
Mark Cox, Director European Product Riot Games EUR
