Riot Games, publisher behind PC game League of Legends, wanted a global campaign to launch their new Netflix series Arcane, as an experiential 'love letter' to the highly engaged community; to generate buzz and viewership.
1
/
11
700K YOUTUBE VIEWS OF BURJ KHALIFA LAUNCH VIDEO
#1 NETFLIX SHOW IN 50 COUNTRIES
34 MILLION VIEWS IN 6 DAYS
“Wow, I love it! Take my money.”
Mark Cox, Director European Product Riot Games EUR