For the first-ever VALORANT Champions Tour EMEA, we turned spectators into participants via Bootcamp, an app that twinned gamers with VCT Pro Players. In return for participation, the VALORANT community were invited to contribute an exclusive personalised video featuring their stats within the game footage, along with player cards — both perfect for social media.
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500K VISITORS
FIRST EVER EMEA CAMPAIGN GIVEN VALORANT IN-GAME FEATURE
70 INSIGHT-BASED TRAINING ARTICLES
9 EMEA REGIONAL LANGUAGES
