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Red Bull

BACK AND FIGHTING FIT

Live e-sports are huge but were hit hard by the pandemic. We helped Red Bull put that right, staging the first real-life Street Fighter event for over a year. Sixteen of the world’s best players battled in a Kumite London dojo. Broadcast to the world, the buzz and community were back.

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Our Kumite set design was a mashup of traditional Japanese martial arts and urban London.

The Dojo hosted over 17 hours of content from multiple sets including the Battle Station and the Interview Lounge.

The Fighting Game Community were kept engaged with custom studio props replicating familiar in-game assets.

Graphic artists created cinemographs providing ever-changing backdrops.

The first e-sports event in over 12 months was delivered fully Covid-safe.

17 HOURS OF LIVE GLOBAL BROADCAST CONTENT

“The best Red Bull Kumite finals ever!! ”

F-Word, FGC Commentator and Host