A gourmet tortilla chip range with attitude. We pitched Manomasa at ‘inspired food explorers’ — people who like it hot, loud and sassy. Our bright, bold, all-kinds-of-media campaign was inspired by the colours of Mexico, dialled up by the brilliant illustration talents of Ricardo Cavolo and peppered with fun, provocative sayings.
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362% UPLIFT IN SALES
5M+ VIDEO VIEWS ON SOCIAL
12%+ SOCIAL ENGAGEMENT
1,238% UPLIFT IN WEBSITE TRAFFIC
“This vibrant and sassy campaign certainly delivered, exceeding all expectations in both delivery and results.”
