Full of good, natural stuff, and they taste great too. No wonder parents covet their kids’ Bear Nibbles Fruit YoYos. Our playful social campaign dialled up this idea, taking the kids’ point of view and debunking the myth that healthy snacks are always less appetising than naughty ones.
1
/
4
41,718 SAMPLES REQUESTED
87% LIKELY TO PURCHASE IN NEXT 6 MONTHS
4.6% GROWTH IN SALES ACROSS UK
15% GROWTH IN 2 REGIONS
37M IMPRESSIONS
“A tongue-in-cheek campaign that playfully dramatised parents wanting to get their hands on their kids’ yummy YoYos.”
