Bear Nibbles

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A seven month social-led campaign saw bear cubs, AKA kids, protecting their snacks from their parents' greedy paws.

Social sampling ensured the treats got into the rightful hands, with puzzles and a coupon to measure redemption.

The social sampling targeted individual regions to isolate and measure the sales impact of the campaign.

Paid social promotion was delivered across Facebook, Instagram and YouTube.

41,718 SAMPLES REQUESTED

87% LIKELY TO PURCHASE IN NEXT 6 MONTHS

4.6% GROWTH IN SALES ACROSS UK

15% GROWTH IN 2 REGIONS

37M IMPRESSIONS

“A tongue-in-cheek campaign that playfully dramatised parents wanting to get their hands on their kids’ yummy YoYos.”

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Full of good, natural stuff, and they taste great too. No wonder parents covet their kids’ Bear Nibbles Fruit YoYos. Our playful social campaign dialled up this idea, taking the kids’ point of view and debunking the myth that healthy snacks are always less appetising than naughty ones.