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Riot Games

LEAGUE OF LEGENDS IS 10

How do you celebrate 10 years of the world’s most-played PC game? Simple. You put on a massive party! Five hundred loyal LoL super-fans congregated in London for a spectacular day of themed cosplay, interactive theatre, live music and new games launches. And, of course, got stuck into some serious gaming.

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From conception, creative ideation to execution, we delivered all creative and operational aspects of the event.

We recreated the League of Legends battle arena across 3000sqm of ExCel London including a 500 person LAN gaming area.

Guests experienced an event to remember and a world-exclusive opportunity to get hands-on some of the new titles.

Immersive theatre and cosplay allowed guests to enjoy a physical re-creation of the game environment.

Seven new titles were launched and live-streamed globally from the event.

The livestream sits on the most watched leader board for streaming platform Twitch.

Global broadcasts linked in with live announcements from Global HQ in the US.

The event included world class, on-stage entertainment and a celebration party.

Industry executives, content creators and streamers broadcast breaking news and gameplay live from the event.

7.3BN IMPRESSIONS GLOBALLY

143,499 TWITCH HOURS WATCHED MAKING IT THE NO.3 MOST WATCHED EVENT

867  PRESS ARTICLES

“This event, in five words…  I think it’s fu#king amazing!”

VIP Event Guest, Champion Gamer & Superfan