Everyone wants in on the act of an Emmy nomination. So we made sure Riot Games’ smash-hit Netflix series ‘Arcane’ owned centre stage in LA, with a multi-pronged FYC (For Your Consideration) campaign. A dynamic 6.5m clocktower installation, a guerrilla-style newsstand, and spectacular pyrotechnics, put ‘Arcane’ in a winning position with the judges.
210,000 FOOTFALL AT THE GROVE
5,200 ARTBOOKS WERE DISTRIBUTED
1,525 CALLS MADE TO THE NEWSSTAND PHONE NUMBER FROM 48 STATES AND 14 COUNTRIES
“Beautiful!! Thank you so much! Looks fantastic!”
Head of Production (TV, Animation, Film) , Riot Games / Executive Producer, Arcane