Land Securities were launching their most prestigious retail development, One New Change, in the heart of London. They wanted Londoners to be aware of the development and consider it a shopping and leisure destination of choice.
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150,000 FOOTFALL
£1.3M EQUIVALENT ADVERTISING VALUE
105,000,000+OTS FROM SOCIAL MEDIA AND LIVE BROADCAST BY SKY AND CNN.PR
“We thoroughly enjoyed working with We Are Collider. Not only did the crowds flock to the One New Change launch, the ribbon-cutting attracted more than 30 national photographers and video broadcasters.”
