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Urban Decay Face Bond

OUR TRIPLE-ACTION LAUNCH

After its high-profile US launch, we brought Face Bond foundation to the UK in spectacular fashion, with CGI films of the product being transported from LA to London. Followed by unboxings across socials of 650 glossy magazine-like ‘PR boxes’, revealing shade-perfect matches. And finally, interactive billboards hit city centre locations with brush-ready make-up artists on hand to assist.
487,500 VIDEO VIEWS

1,219,000 UNBOXING IMPRESSIONS

1,693 SHADE MATCHED & SAMPLE

“We’re really pleased to have worked with We Are Collider on this innovative three-phase campaign. As an important UK launch to drive Urban Decay’s credibility in the complexion space, I have no doubt that their creativity and vision for this campaign will engage our audience.”

Miranda Anthony, Senior Advocacy & Media Manager, L’Oreal