Everybody Backs It, Nobody Budgets For It: Bridging The Sustainability Funding Gap

A large glacier with blue ice is in the background. Overlaid text reads: The Sustainability Funding Gap #4 Our take on the European Experience Index (EEX) and brand experience strategy. Logos for WE ARE COLLIDER and 27 NAMES are at the bottom.

The European Experience Index (EEX) is one of those rare analytical creatures: a real ‘state of the nation’ insight into our industry, cutting through the noise to show what truly matters. The first live-experience benchmark of its kind (combining client and agency perspectives across 27 European markets), it holds up a mirror to the world […]

The Inflation Illusion: The Silent Budget Squeeze Shaping Europe’s Events Landscape

A large pink balloon hovers above a single blue pushpin on a light surface. Text reads: The Inflation Illusion #3—our take on the European Experience Index (EEX) through the lens of brand experience strategy. Logos for We Are Collider and 27 Names are at the bottom.

The European Experience Index (EEX) is fast becoming one of the most clear-sighted snapshots of the live experience sector in Europe. Less of a formal analysis, more of a reality check, the report combines agency and client perspectives across 27 European markets, creating the first dual-perspective benchmark of its kind. Through our membership of the […]

AI Isn’t Coming To Work With You, It’s Already On The Payroll

A young child touches a glass display with blurred, colorful lights. Overlaid text reads: The AI Reality Check (Direct Agency Expertise) #2—Our take on the European Experience Index (EEX) and the role of AI in marketing. Logos for Collider and 27 Names appear.

The European Experience Index (EEX) has just been launched, tasked with taking the temperature of the live‑experience sector. It is the first report of its kind to combine the views of agencies and clients across 27 European markets, creating a rare, side‑by‑side picture of expectations, pressures and priorities. As a proud member of 27Names, which […]

The No/Low Down-low: The New Rules of No & Low Alcohol Marketing

Four workers in green uniforms on ladders, orchestrated by a brand experience agency, change a pub sign from TWO BRIDGES to THE OFFICE as pedestrians watch and gather outside. The street scene feels busy and social.

After years of rapid growth, the no and low alcohol category is now firmly in the spotlight — with the reasons behind its rise fizzing and foaming through national news like the head on a freshly poured Punk AF. Some attribute this shift to health concerns, others to moderation, others still to functional ingredients, or […]

You Want Fresh, You Buy Safe: Tackling The ‘Pitch Paradox’

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Across our industry, brand leaders seem to be clamouring for the same thing: new thinking, new ideas, originality, freshness, and innovation in all things. And yet, funnily enough, when it comes time to actually pull the trigger, all too often what we’re ending up with is the same-old same-old. Tired cliches that will never cut […]

From Predictions To Reality: What 2025 Taught Us & What’s Next for 2026

Close-up of dozens of colorful padlocks attached to metal cables, some with inscriptions or designs—these love locks symbolize commitment and are often used in experiential marketing campaigns on bridges or fences in various cities.

Last year, we made four bold predictions about the direction experiential marketing was heading. These weren’t hunches or hype, mind you, but genuine predictions grounded in the very best behavioural science, cultural signals, and industry insights we had to hand about what the public was really starting to crave from brands. At We Are Collider, […]

Collider’s Big Year: New Space, Fresh Energy, And A Growing Team

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As the curtain comes down on the first quarter (!) of the 21st century, it felt only right to take a moment to reflect on our big year. And it really was a big one. Lots of growth, movement and momentum, and a huge number of milestones worth revisiting. Pretty much par for the course […]

Earn Trust, Not Attention: Why Trust Is The New Currency In Brand Experiences

Text on a pink and purple gradient background reads: Earn Trust, Not Attention. Experiences can build belief as well as brands. WE ARE COLLIDER with a large, semi-transparent #4 in the background.

Welcome to the fourth instalment of our five-part blog series exploring The Experience Index, a new piece of research developed in collaboration with behavioural scientist Patrick Fagan. Based on our proprietary MARVELS™ framework and a national survey of UK adults who attended brand experiences in the past two years, this revealing study outlines five forces […]

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