Blended Realities: Why Digital And Physical Must Converge In Brand Experiences
Hello and welcome back to our latest blog series, in which we explore The Experience Index, new research developed in partnership with renowned behavioural scientist Patrick Fagan. The report is based on our proprietary MARVELS™ framework and a national survey of 2,005 UK adults who attended branded experiences in the past two years. It identifies […]
Culture Over Campaigns: Designing Brand Experiences That Build Belonging
A few weeks back, we published our first instalment in a new blog series on experiential brand experiences. For the next month, we’ll be taking a close look at ‘The Experience Index,’ a new and illuminating piece of behavioural research that was developed in collaboration with behavioural scientist Patrick Fagan. The report is founded on […]
Come For The Fun, Stay For The Meaning: How Duality Is Redefining The Modern Brand Experience
Hello and welcome to the new blog series from We Are Collider. Over the coming weeks, we’ll be grappling with the findings of our most recent piece of scientific research: The Experience Index , a fascinating and meticulous analysis of the world of brand experiences. Created in partnership with behavioural scientist Patrick Fagan, the report […]
How Extraordinary Experiences Leave An Indelible And Lasting Mark
Welcome to the fifth and final instalment of our deep-dive blog series that has been exploring the world of immersive brand experiences and behavioural science. Throughout this series, we’ve been drawing on expert insights from Arq, our specialist R&D lab. As part of its continued focus on behavioural science, its most recent work has been […]
How Gamification Makes For Perfectly ‘Sticky’ Immersive Experiences
If you’ve been following along with our blog series, you’ll be familiar with the pioneering work coming out of Arq, our dedicated R&D lab. One of its most compelling recent innovations is its ‘STAGE’ model, a behaviourally informed framework built on a foundation of academic research, expert insights, and a nationwide survey of 550 UK […]
Why Accessibility Opens the Way to Immersive Impact
Welcome to another instalment of our latest blog series that explores immersive marketing through the behavioural science lens. In the series, we’ve been taking a deep dive into the work of Arq, our dedicated R&D lab, and their “STAGE” model, a behaviourally-informed framework based on academic research, expert interviews and an in-depth survey of 550 […]
How Transformative Experiences Can Reshape Brand Relationships
Welcome to the latest blog from We Are Collider, where we’re diving into the behavioural and cultural dynamics behind immersive brand experiences. Powered by insights from Arq, our dedicated R&D lab, this blog zeroes in on what truly drives effective, emotionally resonant immersive experiences. We’ve been taking an in-depth look at their “STAGE” model, a […]
How The Concept Of ‘Self’ Can Power More Immersive Brand Experiences
Welcome to the latest blog from We Are Collider, where we’re diving into the behavioural and cultural dynamics behind immersive brand experiences. The piece is inspired by recent work carried out by Arq, our dedicated Research and Development lab. They have published a whitepaper called ‘Experience 3.0,’ which digs into the nitty-gritty of how brands […]
Brand Activations: What We Learned in 2024 and Predictions for Trends in 2025
Another year, another retrospective. This time last year we made some confident predictions about the brand experiences in the year to come, and today is no different: we’ll again be building on our crystal ball-gazing for 2025 by picking over the tea leaves of 2024. It is almost a cliche to say that experiential marketing has undergone […]
