Insights
Charlotte Bunyan knows rather a lot about rather a lot. She’s donned a dizzying array of hats over her award-winning career and has now landed at Arq, an innovation lab working at the cutting edge of Extended Reality and Web3, as co-founder and Managing Director. After the…
The three businesses will come together to create We Are Group. We Are Group: (from left) Charlotte Bunyan, Serge Vaezi, Anton Jerges and Caroline Wray Experiential agency We Are Collider has launched We Are Group following its investment in PR agency Seven Communications and XR and Web3 specialist Arq.Seven…
It’s 2024. And it’s not news to anyone that consumer expectations are at an all time high. Yet there is this expectation for brands to deliver innovative experiences time and time again… What this means is brands need to seriously consider the importance that creative ideas bring to the table…
Global trends in experiential marketing right now are undergoing an undeniable shift. Namely AI, the blending of virtual and physical worlds, immersive holistic storytelling, gamification, community building and building genuine relationships between consumer and experience. But what does this look like for brands? Whether they are taking part in immersive…
Tell us a little bit about your leadership journey Change has been the consistent theme throughout my career. Every move I’ve made involved a shift – from boutique-sized agencies to large, networked ones; transitioning between new business endeavours and overseeing retained accounts; from TV to experiential. In the main,…
