Insights
The rise of AI-generated content has been nothing short of remarkable. From Orange FR’s Women’s World Cup advert which trended to oblivion, to personalised product recommendations on Instagram which seemingly read your thoughts, AI has allowed brands to engage with their customers at unprecedented levels. Aside from promising efficiency and…
Festival season has finally drawn to a close. We danced, we sang, and we experienced brand activations worth writing home about, or at least, reminiscing about as we sip that final warm tinny on the train home. Festival season is a time of boundless creativity and innovation, where brands strive…
Authenticity is the key that unlocks the connection between brands and communities and brands are recognising the profound impact they can have on their communities through meaningful brand experiences. These experiences encompass the way a brand interacts with and enriches the lives of its audiences and the broader community. In…
Just like Wizzard wished it could be christmas everyday, we wish our activations could last forever, but they can’t. So, what can we turn to, to ensure our activations live on in the hearts and minds of those who were there, or who wish they could’ve been? Content. Both short…
Brands are constantly seeking innovative ways to connect with their audiences, build a loyal fan base, and cultivate a thriving online community. Live streaming is one way to do this. It’s everywhere, and its function as a useful marketing tool has become increasingly apparent. YouTube first launched live streaming on…
