Waitrose Summer Festivals

BROADENING TASTE HORIZONS

Festivals are warm, vibrant and relaxed. Perfect for sampling new sights, sounds … and tastes. Our pop-up experiences for Waitrose served up a whole world of flavours. Hungry festival-goers shared, sipped and savoured … taking inspiration and recipes home to their BBQs, picnics, families and friends.

Three smiling people pose in front of a colorful food stand at Waitrose Summer Festivals. Two girls wear black-and-yellow striped shirts, black hats, and show peace signs. The staff member in the center sports a yellow “FOOD” polo and sunglasses.
Our Kitchen offered a choice of savoury and sweet Tasting Boxes containing a selection of the summer range. 4,868 tasting boxes were sold. 9,600 cold samples were shared.
Two people assemble chicken sandwiches with fresh greens on a wooden board outdoors, using knives and securing the buns with small wooden clips. Sunlight highlights the scene, evoking the relaxed spirit of Waitrose Summer Festivals.
Our BBQ Theatre chefs showcased a range of recipes and allowed guests to hone their grill skills. 69 BBQ sessions were hosted.
A smiling person in sunglasses and a hat holds a large yellow tray filled with small servings of food, standing at the vibrant Waitrose Summer Festivals with people and colorful signs in the background.
2,760 hot samples were shared from the BBQ Theatre sessions.
A colorful sign reads Drinks Terrace in partnership with Lillet in front of a vibrant Waitrose Summer Festivals building under a clear blue sky.
Our Drinks Terrace was the venue for the Sip & Serve Masterclasses with fantastic views of the main stage. 93 pre-booked drinks masterclasses were hosted.
A woman addresses a seated group at an outdoor event, colorful Summer At Waitrose signage in the background. The group listens intently amid trees, enjoying one of the vibrant Waitrose Summer Festivals.
Each Masterclass was hosted by Pernod Ricard brand ambassadors. 1,150 guests enjoyed hero serve cocktail making and drinking.
A colorful tuk-tuk decorated with Summer Food Festival logos is parked on grass in front of a vibrant Waitrose booth at the Waitrose Summer Festivals. People are sitting nearby, enjoying the sunny outdoor event.
Tallulah the Tuktuk provided a great attractor and Insta moment.
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The Numbers:

The Reactions

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13 LIVE DAYS AT 4 FESTIVALS

227,000 TOTAL FOOTFALL

92% LIKELY TO RECOMMEND OR PURCHASE WAITROSE SUMMER FOOD

NPS – 63

83% EXTREMELY SATISFIED WITH THE EXPERIENCE

“Brilliant work team. The summer festival pop-ups were outstanding.”

Daniel Armstrong, Proposition Lead (Digital & Physical), Waitrose & Partners

“I can get all this in Waitrose?! Summer party here we come! ”

Festival go-er

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The Reactions

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Related work:

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Sooo MARVEL-ous

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