Landsec Case Study – Property Event Innovation

LandSec

DRAWING CROWDS TO THE CITY

Land Securities were launching their most prestigious retail development, One New Change, in the heart of London. They wanted Londoners to be aware of the development and consider it a shopping and leisure destination of choice.

A four-member band performs live on a brightly lit stage labeled “One New Change,” part of a Landsec case study. One plays keyboard, another drums, the third sings and plays guitar, while the fourth also plays keyboard as an audience watches from multiple levels. — Three weeks of experiential activity included live performances from The Hoosiers, The Drumheads and The London Symphony Orchestra

A model in a brown dress walks down a runway at a fashion show, with an audience on both sides—an atmosphere reminiscent of the Landsec case study, where bright lights illuminate the stage and a large screen dominates the background. — We delivered four fashion shows for Grazia and GQ on the rooftop of the estate; and a live debate on behalf of The Times.

A woman in a red dress sings passionately on stage, holding a microphone and pointing upward, while two male dancers perform behind her. The vibrant scene echoes the energy of a Landsec case study, with a brightly lit stage and domed building in the background. — The activity culminated in a VIP event for 400 including performances by Alesha Dixon …

A choir dressed in black robes with red sashes sings on an outdoor stage under colorful lights, led by a conductor, with a domed building in the background—a vibrant scene reminiscent of a Landsec case study in community engagement. — … and St Paul's Cathedral Choir.

A modern bar with glowing blue and white lighting, filled with empty glasses. Bartenders serve drinks to guests, and a centerpiece of red roses sits on the counter—a striking scene from the Landsec case study at One New Change. — We executed a CSR partnership with The Prince's Trust, with all events raising their profile and funds for the cause.

A singer in a red dress performs on stage, holding a microphone, flanked by two male dancers in dark clothing and hats, with stage lights and smoke effects adding drama—a moment worthy of a Landsec case study.

A woman stands next to a smiling man leaning out of a car window. They are both holding sandwiches and serving food from a tray with more sandwiches on it, outdoors at night, as part of the Landsec case study.

The Numbers:

The Reactions

150,000 FOOTFALL

£1.3M EQUIVALENT ADVERTISING VALUE

105,000,000+OTS FROM SOCIAL MEDIA AND LIVE BROADCAST BY SKY AND CNN.PR

“We thoroughly enjoyed working with We Are Collider. Not only did the crowds flock to the One New Change launch, the ribbon-cutting attracted more than 30 national photographers and video broadcasters.”

The Reactions

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