Red Bull Kumite

BACK AND FIGHTING FIT

Live e-sports are huge but were hit hard by the pandemic. We helped Red Bull put that right, staging the first real-life Street Fighter event for over a year. Sixteen of the world’s best players battled in a Kumite London dojo. Broadcast to the world, the buzz and community were back.

Two gamers sit at separate desks facing monitors, playing a fighting video game. One wears headphones and holds a controller, while the other is partially visible. The rooms colorful lighting and decor evoke a Red Bull Kumite-style energy.
A close-up of a Red Bull Kumite trophy inside a metal cage, with a red British telephone booth and colorful graffiti in the background, all illuminated by vibrant blue and pink lights.
A man and a woman sit on a wooden bench indoors, holding microphones and smiling. The background features a colorful mural of buildings, a red phone booth, and nods to Red Bull Kumite. The setting appears casual and relaxed, with soft lighting.
A smiling man in a Red Bull Kumite jacket holds a trophy shaped like a fist, with a sign reading “Red Bull Kumite London.” He stands in a neon-lit gaming venue featuring graffiti and the bold Red Bull Kumite logo in the background.
A man in a Red Bull jacket stands smiling with arms outstretched in front of a neon-lit Red Bull Gaming Sphere London sign, blue lighting and gaming posters setting the scene for the energy of Red Bull Kumite.
Close-up of a person’s hands operating a video game arcade fight stick controller, wearing a fitness tracker on their wrist, with the Red Bull logo and a Red Bull Kumite decal visible on the controller.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

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17 HOURS OF LIVE GLOBAL BROADCAST CONTENT

“The best Red Bull Kumite finals ever!! ”

F-Word, FGC Commentator and Host

A pair of large, stylized quotation marks in red, white, and blue colors, positioned closely together on a transparent background.

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

Want to see more ?

Sooo MARVEL-ous

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A large esports arena filled with spectators features a central, hanging screen displaying a Red Bull LOIO video game competition. Colorful lights and stage setups create an energetic atmosphere, with players seated below the main screen.
League of Its Own
A bartender in a beanie pours a drink into a shaker at the Waitrose Winter Festival market stall, decorated with tinsel, with a Christmas tree in the background and people gathered around the counter.
Winter Food & Drink Festival
A white circle with a black X in the center, set against a colorful, glowing gradient background with shades of pink, purple, and blue.
A dark circle with a white X in the center, surrounded by a colorful glowing ring that transitions from pink on the left to blue on the right.

Our Work

Our Approach

Arq Innovation Lab

Our Thinking

Our Team

People & Planet

Contact Us

You’ll find us here
Unit 4, 156 Bermondsey Street, London SE1 3TQ

hello@wearecollider.com

+44 (0)800 099 6077