Red Bull Home Ground

HITTING THE E-SPORTS SWEET SPOT

The third instalment of Red Bull’s fiercely competitive VALORANT e-sports champions tour. Live and direct from Victoria Warehouse, Manchester. The world’s best gamers battling in front of a sell-out audience and hundreds of thousands online. We made sure it all went spectacularly. Acing the design and build, logistics and live direction.

A team of esports players wearing matching jerseys walks onstage at a gaming event, with an audience on both sides and colorful stage lights illuminating the venue during the Red Bull Home Ground tournament.
Hosting 8 teams from around the world in Red Bull’s VALORANT invitational tournament, proudly part of the Official VALORANT Champions Tour.
A DJ performs on stage under colorful lights in a large venue at the Red Bull Home Ground event, with a cheering crowd seated and standing in the background, creating a lively and energetic atmosphere.
Competing in front of a sold-out studio audience.
A camera operator films a live esports event inside a large, dimly lit arena. The audience faces a colorful, glowing stage inspired by Red Bull Home Ground, with screens and gaming stations shining under bright lights.
Broadcast on Twitch 26 hours of live broadcast over 3 days.
Three people in high-visibility vests stand in a studio, facing a colorful geometric set with bright lights and large screens for the Red Bull Home Ground event, while others work with production equipment in the background.
From concept to execution, we delivered all creative and production aspects of this one-of-a-kind immersive e-sports event
A collage of four images: a Fracture sign on a brick wall, a person in a Facility Personnel jacket at a Red Bull Home Ground event, a mug with geometric branding, and a wooden crate with coordinates and icons on its label.
We created extra moments of discovery for the fans littering the venue with details familiar to in-game items.
A focused esports player wearing a headset competes at a gaming setup with two monitors, mugs, and a glowing Red Bull Home Ground sign in the background, all illuminated by vibrant pink-red light.
The team management extended to their own themed training common room.
A group of people socialize in a dimly lit bar with colorful blue and red lights, some standing around high tables, while others check their phones or chat about the latest Red Bull Home Ground action in the background.
Fans eagerly awaited to be taken into the teleported zone.
A crowd watches a gaming event in a dark arena with colorful stage lights. Screens display Red Bull Home Ground and team names 100 Thieves and CLOUD9. A person holds up a phone to record the scene.
45,000 new Twitch followers from the event.
Six young men in matching black 100 Thieves jerseys stand smiling around a large trophy on stage. Colorful lights, confetti, and the Red Bull Gaming logo celebrate their Red Bull Home Ground victory in the background.
100 Thieves dominated from start to finish, becoming the third annual Red Bull Home Ground champions.
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A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

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100,000+ CONSECUTIVE VIEWS

45,000 TWITCH FOLLOWERS GAINED

26 HOURS OF LIVE BROADCAST OVER 3 DAYS

“Unforgettable for everyone involved… setting a new record for us in terms of Valorant viewership.”

Christian Hesse, Global Head of Gaming Events

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The Reactions

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Related work:

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Sooo MARVEL-ous

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