Dune: Awakening Launch

GLOBAL LAN PARTY


How do you launch one of 2025’s most anticipated games? You throw a Global LAN Party. We helped Funcom supercharge fan hype for Dune: Awakening with a four-hour influencer-packed broadcast, surprise BETA code drops, and Watch & Play parties at gaming venues worldwide. We also brought the Dune universe to life at Pax East — building community and anticipation one epic moment at a time.

A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

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2.7M VIEWS TO DATE

115K WATCHING LIVE

50K PLAYERS BROUGHT INTO THE GAME

500K HOURS OF LIVE CONTENT CONSUMED

120 GLOBAL WATCH & PLAY PARTIES

2,300 PLAY TESTS AT PAX EAST

Pax East is a wrap, weeks of preparations and a very well executed event. Working with professionals makes my job so much easier.

Magnus Sanford, Global Senior PR & Event Manager, Funcom
A pair of large, stylized quotation marks in red, white, and blue colors, positioned closely together on a transparent background.

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

Want to see more ?

Sooo MARVEL-ous

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Four young women stand outdoors, looking at their reflection in a large public mirror installation with the text LOOKING GOOD, LIVERPOOL displayed above it, outside a John Lewis store.
John Lewis: Looking Good Liverpool
A person with long brown hair selects a pink bouquet from a display stand filled with several pink-wrapped flower arrangements under a sign that says RITUALS, celebrating Rituals Mother’s Day in style.
Mother’s Day
A woman wearing a green Waitrose apron smiles as she serves a drink to an attendee at the bustling Waitrose Winter Festival, with people and stalls visible in the background.
Winter Food & Drink Festival

You’ll find us here
Unit 4, 156 Bermondsey Street, London SE1 3TQ