John Lewis: Looking Good Liverpool

BEAUTY HALL REFRESH

We helped John Lewis drive footfall to their revamped beauty hall by surprising Liverpudlians with an interactive talking mirror that delivered real-time, authentic local banter. We also planted super-sized beauty cut-outs across the city, kicking off a massive “find, snap, share” treasure hunt that offered free beauty bags in-store—connecting the brand to the community one feel-good moment at a time.

A woman walks past a modern glass-fronted John Lewis store in Liverpool. In front of the building is a display board reading LOOKING GOOD, LIVERPOOL with photos and circular mirrors on a wet pavement. — Our talking mirror popped up outside John Lewis Liverpool

Three smiling young women pose for a selfie in a circular mirror on a city street. The mirror is part of a display that says LOOKING GOOD, LIVERPOOL in bold letters. Urban Outfitters and John Lewis stores are visible. — Personalised compliments were given to visitors by a local radio presenter

Four young women stand outdoors, looking at their reflection in a large public mirror installation with the text LOOKING GOOD, LIVERPOOL displayed above it, outside a John Lewis store. — Our commentator watched the action from a nearby truck and offered quips through a hidden speaker

Two people stand on a wet city street, holding a large sign that says “Looking Good, Liverpool” with “John Lewis” beneath. They are smiling, and a colorful mural and green trees are visible in the background. — Over-sized beauty product cut-outs were hidden around the city

Two smiling women stand on a wet street in Liverpool, holding a large sign that reads Looking Good Liverpool (John Lewis) in a shopping area with shops and glass windows behind them. — Capture and post on socials and return the cut-out to the store to receive a free beauty goody bag

The Numbers:

The Reactions

2 LIVE DAYS

60,000 FOOTFALL

100’S OF COMPLIMENTS

For the relaunch of John Lewis Liverpool’s beauty hall, we wanted to create an experience that feels as vibrant, warm and authentic as Liverpool itself. From the playful talking mirror to the larger-than-life beauty product treasure hunt, every element has been designed to surprise, delight and spark conversation both on the streets and online.

Tracy Sorgiovanni, Managing Director, We Are Collider

The Reactions

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