Rituals Mother’s Day Experience

Rituals Mother’s Day

BLOOMING LOVELY GESTURE

For Mother’s Day weekend, we transformed five Rituals stores with a Sakura-inspired floral cart, gifting beautifully wrapped dried flower bouquets to customers who spent £55 or more. 2,100 bunches later footfall was up, smiles were everywhere and turnover bloomed by 73%.

Three women stand outside a store, each holding a white Rituals shopping bag and a bouquet of pink flowers, smiling for the camera. Urban glass windows and colorful lights set the scene for their joyful Rituals Mother’s Day celebration.

A woman hands a bouquet of pink flowers to another woman outside a Rituals store decorated with pink blooms for Rituals Mother’s Day, while pedestrians stroll past on the bustling city street.

A woman with brown hair selects a bouquet of pink flowers from a display under a sign that reads RITUALS in a well-lit store, celebrating Rituals Mother’s Day.

A smiling woman in a maroon jacket accepts a small item from a man holding a bouquet of pink flowers and a tray on a busy city street, capturing the joyful rituals of Mother’s Day amid bustling pedestrians and storefronts.

A display with pink flower bouquets in glass vases and a sign promoting a Rituals Mother’s Day shopping spree contest. The sign features a QR code, surrounded by soft pink decorations and floral arrangements.

A smiling shop assistant hands two pink wrapped bouquets to customers at a counter. Rituals Mother’s Day signs and shopping bags are on display, with a colorful advertisement in the background.

A close-up of a pink awning with the words RITUALS... printed in bold black letters, highlighting a special Rituals Mother’s Day display, with buildings blurred in the background.

The Numbers:

The Reactions

5 STORES ACROSS UK & IRELAND
2,100 BUNCHES OF DRIED FLOWERS GIFTED
TURNOVER UP 73% VS PREVIOUS MOTHERS DAY

“This project proved that meaningful experiences don’t need to be loud – just thoughtful, well-crafted, and full of heart.”

Tracy Sorgiovanni, MD, We Are Collider

The Reactions

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