Manomasa

TURNING UP THE HEAT ON TORTILLAS

A gourmet tortilla chip range with attitude. We pitched Manomasa at ‘inspired food explorers’ — people who like it hot, loud and sassy. Our bright, bold, all-kinds-of-media campaign was inspired by the colours of Mexico, dialled up by the brilliant illustration talents of Ricardo Cavolo and peppered with fun, provocative sayings.

A table filled with various Mexican dishes, guacamole, chips, and toppings, overlaid with colorful cartoon drawings and a sun radiating from a central bowl of tortilla chips—a vibrant scene inspired by the Manomasa case study.
Our behavioural research into preferences, occasions and habits allowed us to define our audience. We christened them Food Explorers.
A colorful billboard on a building reads Serve Up Spirit Not Food, featuring illustrated people, hearts, and vibrant patterns—a scene reminiscent of a Manomasa case study. A green traffic light stands in the foreground under a partly cloudy sky.
The vibrant integrated campaign was centered around six brand mantras or #manomantras.
A red double-decker bus passes under a railway bridge next to a brick wall filled with colorful posters, including one from the Manomasa case study that says Fortune Flavours The Bold. The vibrant urban scene features graffiti on the wall.
Renowned Spanish street artist Ricardo Cavolo was commissioned to bring these brand mantras to life with a distinctive visual identity.
Storefront with large text SEIZE THE DAY on striped panels, colorful posters with motivational phrases, and a mural above showing cartoon faces and hands—reminiscent of the vibrant style found in the Manomasa case study. Brick walls and barred windows complete the look.
The campaign was activated across OOH, social and experiential.
A colorful outdoor café made from a shipping container, decorated with patterned tiles, blue chairs, and stools; inspired by the Manomasa case study, two people sit at a white table on a grassy area, surrounded by more white tables and chairs.
Pop ups at food festivals inspired our food explorers to try the product in an authentic environment.
Wooden crates filled with tortilla chips lined up on a table, each labeled with colorful stickers—reminiscent of a Manomasa case study. Small signs describe each crate, and white napkins are tucked in with the chips.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

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362% UPLIFT IN SALES

5M+ VIDEO VIEWS ON SOCIAL

12%+ SOCIAL ENGAGEMENT

1,238% UPLIFT IN WEBSITE TRAFFIC

“This vibrant and sassy campaign certainly delivered, exceeding all expectations in both delivery and results.”

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The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

Want to see more ?

Sooo MARVEL-ous

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