Bookatable

EATING OUT’S BACK ON THE MENU

London. A foodie’s delight. A city where you can eat your way around the world in 80 plates. Online restaurant booking site Bookatable wanted more people eating out more — via their website, of course. Our giant wobbly plate game on the busy concourses of Victoria and Waterloo stations captured imaginations and whetted appetites.

Several people gather around a large circular table featuring a colorful miniature city model, reminiscent of the collaborative planning seen in the Bookatable case study, with shops and signs visible in the busy indoor public space.
The playful hands-on experiential campaign ran over two weeks at two mainline London train stations.
A circular table displays miniature London landmarks and famous foods, including a Ferris wheel, pie, pastries, and a large pickle—much like a scene from the Bookatable case study—arranged on a white surface with small trees and vehicles.
Players had thirty seconds to guide a pinball around a delicious-looking 3D London.
A large pastry topped with chocolate glaze is placed between two model white buildings, resembling an architectural landmark in a Bookatable case study. Miniature trees, toy cars, and colorful plates with food surround the scene.
Landmarks were given a culinary makeover.
A woman in glasses and a gray coat smiles at a whimsical Bookatable case study display featuring giant pastries, desserts, wine glasses, and miniature models of famous landmarks, trees, and a small red bus.
Gamers could track their score on a live leaderboard on station screens and via Bookatable social channels.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

212% INCREASE IN ORGANIC DAILY BOOKINGS

96% INCREASE IN ORGANIC DAILY REVENUE

52% INCREASE IN SITE TRAFFIC

“An insightful idea, wonderfully creative and brilliantly executed.”

A pair of large, stylized quotation marks in red, white, and blue colors, positioned closely together on a transparent background.

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

Want to see more ?

Sooo MARVEL-ous

A curved arrow with a cyan and magenta outline points downward and to the right on a transparent background.
Two gamers compete on a stage at Red Bull Kumite, facing large screens and surrounded by an audience. Colorful lights illuminate the scene, with game footage displayed on monitors at the front of the stage.
Red Bull: Kumite 2024
A model in a brown dress walks down a runway at a fashion show, with an audience on both sides—an atmosphere reminiscent of the Landsec case study, where bright lights illuminate the stage and a large screen dominates the background.
One New Change Launch
A person walks into a circular, red-lit tunnel beside a large globe displaying the Americas. A Hitachi Inspire Life sign glows on the wall, emphasizing innovation and inspiration.
Inspire Life Conference

Site Links:

Contact us

General

hello@wearecollider.com

New Business

anton.jerges@wearecollider.com
LinkedIn
YouTube

Our Gaff

We Are Collider
Unit 4
156 Bermondsey Street
London SE1 3TQ

+44 (0)800 099 6077

White text on a black background reads WE ARE in bold, uppercase letters above the word GROUP in a stylized font.

We Are Collider is part of the We Are Group; a collective of agencies that build unforgettable brands, by creating experiences that ignite shared meaning between audiences, brands and culture.

Black text on a white irregular oval shape reads isla. in large letters with member in smaller letters underneath.

Privacy Policy

Cookie Policy

©2025 We Are Collider. All Rights Reserved.

A white circle with a black X in the center, set against a colorful, glowing gradient background with shades of pink, purple, and blue.
A dark circle with a white X in the center, surrounded by a colorful glowing ring that transitions from pink on the left to blue on the right.

Our Work

Our Approach

Arq Innovation Lab

Our Thinking

Our Team

People & Planet

Contact Us

You’ll find us here
Unit 4, 156 Bermondsey Street, London SE1 3TQ

hello@wearecollider.com

+44 (0)800 099 6077