Bookatable

EATING OUT’S BACK ON THE MENU

London. A foodie’s delight. A city where you can eat your way around the world in 80 plates. Online restaurant booking site Bookatable wanted more people eating out more — via their website, of course. Our giant wobbly plate game on the busy concourses of Victoria and Waterloo stations captured imaginations and whetted appetites.

Several people gather around a large circular table featuring a colorful miniature city model, reminiscent of the collaborative planning seen in the Bookatable case study, with shops and signs visible in the busy indoor public space.
The playful hands-on experiential campaign ran over two weeks at two mainline London train stations.
A circular table displays miniature London landmarks and famous foods, including a Ferris wheel, pie, pastries, and a large pickle—much like a scene from the Bookatable case study—arranged on a white surface with small trees and vehicles.
Players had thirty seconds to guide a pinball around a delicious-looking 3D London.
A large pastry topped with chocolate glaze is placed between two model white buildings, resembling an architectural landmark in a Bookatable case study. Miniature trees, toy cars, and colorful plates with food surround the scene.
Landmarks were given a culinary makeover.
A woman in glasses and a gray coat smiles at a whimsical Bookatable case study display featuring giant pastries, desserts, wine glasses, and miniature models of famous landmarks, trees, and a small red bus.
Gamers could track their score on a live leaderboard on station screens and via Bookatable social channels.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

212% INCREASE IN ORGANIC DAILY BOOKINGS

96% INCREASE IN ORGANIC DAILY REVENUE

52% INCREASE IN SITE TRAFFIC

“An insightful idea, wonderfully creative and brilliantly executed.”

A pair of large, stylized quotation marks in red, white, and blue colors, positioned closely together on a transparent background.

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

Want to see more ?

Sooo MARVEL-ous

A curved arrow with a cyan and magenta outline points downward and to the right on a transparent background.
Four young women stand outdoors, looking at their reflection in a large public mirror installation with the text LOOKING GOOD, LIVERPOOL displayed above it, outside a John Lewis store.
John Lewis: Looking Good Liverpool
A large, detailed sculpture of a sandworm’s open mouth, showing sharp, concentric teeth and a rough, textured outer surface, displayed indoors under bright lights.
Dune: Awakening Game Launch
A person with long brown hair selects a pink bouquet from a display stand filled with several pink-wrapped flower arrangements under a sign that says RITUALS, celebrating Rituals Mother’s Day in style.
Mother’s Day
A white circle with a black X in the center, set against a colorful, glowing gradient background with shades of pink, purple, and blue.
A dark circle with a white X in the center, surrounded by a colorful glowing ring that transitions from pink on the left to blue on the right.

Our Work

Our Approach

Arq Innovation Lab

Our Thinking

Our Team

People & Planet

Contact Us

You’ll find us here
Unit 4, 156 Bermondsey Street, London SE1 3TQ

hello@wearecollider.com

+44 (0)800 099 6077