AstraZeneca RNG Case Study – Renewable Energy

AstraZeneca

CAMBRIDGE INTERACTIVE

AstraZeneca were moving their staff to a new Cambridge HQ and wanted to shift employee attitudes from apprehension to excitement and anticipation, through an interactive experience that brought the new HQ to life.

A modern exhibition booth highlights the AstraZeneca RNG partnership with two interactive touchscreen kiosks, large wall photos of smiling scientists in laboratories, wood accents, and a TV mounted on a white wall. — An interactive walk-through experience allowed AstraZeneca and MedImmune staff to experience their new R&D Centre prior to completion.

Spacious modern indoor area with wooden floors, gray chairs around small tables, large wall art, and glass walls under a curved transparent roof—ideal for meetings like the AstraZeneca RNG partnership. A few people are seen in the background. — A 3 dimensional representation of AstraZeneca's new Cambridge HQ was brought to life within a semi permanent structure.

Museum exhibit room with photos and stands, featuring a central platform with a map of Africa and text about malnourished children, highlighting hunger awareness by 2025 and the AstraZeneca RNG partnerships role in driving positive change. — We created five zones of learning and collaboration that demonstrated the key attributes of the space.

A wall display features panels on sustainability topics—water droplets, green plants, wooden planks, and a stock market screen—each with text about grey water harvesting, heat recovery, AstraZeneca RNG partnership, and sustainable sourcing. — The experience included a 360 degree projection zone, video case studies and an interactive sustainability zone.

A tablet on a white stand displays a video call interface, possibly discussing the AstraZeneca RNG partnership, with Sony headphones resting on it. In the background, potted trees and curved wooden benches sit on green artificial grass. — The experience used state of the art digital technology to bring the facility to life.

This included QR codes, interactive video assets and virtual reality terminals.

A wall display shows a map with colored sections, labeled We follow the science, highlighting the AstraZeneca RNG partnership and listing nearby research centers, collaboration stats, labs, offices, and site planning figures.

Two bicycles, one with an Outspoken! delivery bag, stand in a well-lit indoor space. Behind them is a wooden bench and a wall display featuring sustainable travel options and the AstraZeneca RNG partnership for greener commuting.

A sign reading Human Postcards is displayed among tree branches indoors, with a blurred wooden birdhouse hanging nearby and a bright exhibition space in the background, echoing the creativity seen in the AstraZeneca RNG partnership.

The Numbers:

The Reactions

700 SQUARE METRE EXPERIENCE

FIVE EXPERIENTIAL ZONES

360 DEGREE PROJECTION ZONE

“The experience was designed and installed in just six weeks from initial briefing.”

The Reactions

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