Riot Games VCT

GET INTO THE GAME

For the first-ever VALORANT Champions Tour EMEA, we turned spectators into participants via Bootcamp, an app that twinned gamers with VCT Pro Players. In return for participation, the VALORANT community were invited to contribute an exclusive personalised video featuring their stats within the game footage, along with player cards — both perfect for social media.

A person holds a smartphone displaying a Riot Games VCT gaming stats comparison for two Valorant players, showing character images, player names, win rates, kill/death ratios, and damage per round.
Personalised Player Cards could be regenerated throughout the tournament as players skill level increased.
A red-bordered graphic split into four sections shows a video game character profile, win rate at 63%, damage per round at 124.73, and headshot accuracy at 29.72%, featuring Riot Games VCT-themed backgrounds.
Exclusive personalised video featuring player’s gaming stats were dynamically displayed within game footage.
A young boy wearing headphones sits at a desk, playing a video game on a computer with a colorful backlit keyboard. The screen displays a Riot Games VCT gaming bootcamp website.
Bridging the gap between playing and watching by creating a personalised connection
A person uses a computer with a gaming stats website on the monitor, showing a player card, personalized video section, and detailed Riot Games VCT performance statistics in a bold interface.
A mix of data and personal preferences helped form a connection from players to Pro Players based on similar game traits.
Three presenters stand on stage next to a large screen displaying Riot Games VCT EMEA Bootcamp and three event highlights. The stage glows with red and black lighting as an audience watches from the background.
In-broadcast feature segment, during the semifinals and Finals of the tournament.
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A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

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500K VISITORS

FIRST EVER EMEA CAMPAIGN GIVEN VALORANT IN-GAME FEATURE

70 INSIGHT-BASED TRAINING ARTICLES

9 EMEA REGIONAL LANGUAGES

“Yo, this shit is sick”

@Decaduncee

“Motivating me to do better”

@HypA_07

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The Reactions

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Related work:

Want to see more ?

Sooo MARVEL-ous

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