Red Bull Kumite

BACK AND FIGHTING FIT

Live e-sports are huge but were hit hard by the pandemic. We helped Red Bull put that right, staging the first real-life Street Fighter event for over a year. Sixteen of the world’s best players battled in a Kumite London dojo. Broadcast to the world, the buzz and community were back.

Two gamers sit at separate desks facing monitors, playing a fighting video game. One wears headphones and holds a controller, while the other is partially visible. The rooms colorful lighting and decor evoke a Red Bull Kumite-style energy.
A close-up of a Red Bull Kumite trophy inside a metal cage, with a red British telephone booth and colorful graffiti in the background, all illuminated by vibrant blue and pink lights.
A man and a woman sit on a wooden bench indoors, holding microphones and smiling. The background features a colorful mural of buildings, a red phone booth, and nods to Red Bull Kumite. The setting appears casual and relaxed, with soft lighting.
A smiling man in a Red Bull Kumite jacket holds a trophy shaped like a fist, with a sign reading “Red Bull Kumite London.” He stands in a neon-lit gaming venue featuring graffiti and the bold Red Bull Kumite logo in the background.
A man in a Red Bull jacket stands smiling with arms outstretched in front of a neon-lit Red Bull Gaming Sphere London sign, blue lighting and gaming posters setting the scene for the energy of Red Bull Kumite.
Close-up of a person’s hands operating a video game arcade fight stick controller, wearing a fitness tracker on their wrist, with the Red Bull logo and a Red Bull Kumite decal visible on the controller.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.
17 HOURS OF LIVE GLOBAL BROADCAST CONTENT

“The best Red Bull Kumite finals ever!! ”

F-Word, FGC Commentator and Host

A pair of large, stylized quotation marks in red, white, and blue colors, positioned closely together on a transparent background.

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

Want to see more ?

Sooo MARVEL-ous

A curved arrow with a cyan and magenta outline points downward and to the right on a transparent background.
A model in a brown dress walks down a runway at a fashion show, with an audience on both sides—an atmosphere reminiscent of the Landsec case study, where bright lights illuminate the stage and a large screen dominates the background.
One New Change Launch
A person walks into a circular, red-lit tunnel beside a large globe displaying the Americas. A Hitachi Inspire Life sign glows on the wall, emphasizing innovation and inspiration.
Inspire Life Conference
A modern indoor space with a large potted tree in the center, featuring curved wooden benches on a circular green carpet—an inviting area enclosed by glass walls and wooden beams, inspired by the AstraZeneca RNG partnership’s commitment to sustainability.
Cambridge Interactive

Site Links:

Contact us

General

hello@wearecollider.com

New Business

anton.jerges@wearecollider.com
LinkedIn
YouTube

Our Gaff

We Are Collider
Unit 4
156 Bermondsey Street
London SE1 3TQ

+44 (0)800 099 6077

White text on a black background reads WE ARE in bold, uppercase letters above the word GROUP in a stylized font.

We Are Collider is part of the We Are Group; a collective of agencies that build unforgettable brands, by creating experiences that ignite shared meaning between audiences, brands and culture.

Black text on a white irregular oval shape reads isla. in large letters with member in smaller letters underneath.

Privacy Policy

Cookie Policy

©2025 We Are Collider. All Rights Reserved.

A white circle with a black X in the center, set against a colorful, glowing gradient background with shades of pink, purple, and blue.
A dark circle with a white X in the center, surrounded by a colorful glowing ring that transitions from pink on the left to blue on the right.

Our Work

Our Approach

Arq Innovation Lab

Our Thinking

Our Team

People & Planet

Contact Us

You’ll find us here
Unit 4, 156 Bermondsey Street, London SE1 3TQ

hello@wearecollider.com

+44 (0)800 099 6077