Red Bull Elden Ring

STEPPING INTO THE WORLD

Elden Ring was one of the most anticipated new games of 2022. So a sneaky peek wasn’t enough. Instead, we invited an audience of thousands deep into its enchanted world. A global XR broadcast over Twitch meant they could experience every mythical detail. And meet its creators.

A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

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1.27 MILLION HOURS WATCHED LIVE

250,000+ PEAK CONCURRENT VIEWERS

195K AVERAGE VIEWERS

“Thanks for this incredible opportunity, and thanks to the whole team for all your work and effort. This was an amazing day and very special.”

Gaming Creator

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The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

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Sooo MARVEL-ous

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