Red Bull Elden Ring

STEPPING INTO THE WORLD

Elden Ring was one of the most anticipated new games of 2022. So a sneaky peek wasn’t enough. Instead, we invited an audience of thousands deep into its enchanted world. A global XR broadcast over Twitch meant they could experience every mythical detail. And meet its creators.

Four people sit around wooden tables with red tablecloths, talking, while a large, ornate, spider-like pot—reminiscent of Elden Ring—stands in the center. Stone walls and greenery in the background create a vivid fantasy setting.
The 6.5 hour show broadcast from a virtual studio that enabled host and creators to present from two virtual locations from within the actual game.
A woman in a maroon dress and white sneakers speaks to a man in a yellow hoodie and black pants on stage, set against a vibrant, nature-inspired digital backdrop that echoes the immersive worlds of Elden Ring global XR events.
Hosted by Aoife Wilson, five internationally renowned content creators joined the live broadcast.
A group of gamers sits at computer desks in a wooden, decorated room with “Red Bull Levels Elden Ring” banners, focused on their screens. One player in front, part of the Elden Ring global XR event, wears a yellow hoodie and headset.
The content creators enjoyed custom gaming rigs within a themed environment that gave views through digital windows onto the game locations
Three men sit at a table covered with red cloth and fantasy-themed props, chatting and smiling. Two cans of Red Bull are on the table. The colorful, blurred background hints at an Elden Ring-inspired global XR fantasy setting.
Simon, Subuka and Chuso on stage at Red Bull Levels Elden Ring in Munich, Germany on February 19, 2022. // SI202202200002 // Usage for editorial use only //
A detailed statue of a fantasy armored warrior, reminiscent of Elden Ring, with a winged helmet and fur-trimmed cloak stands in front of a wooden backdrop decorated with leaves and banners.
A man wearing headphones and a hoodie sits at a desk with a gaming controller, speaking and gesturing at a monitor—possibly streaming an Elden Ring global XR session. A mini fridge with Red Bull cans is in the background.
Elajjaz streaming at Red Bull Levels Elden Ring in Munich, Germany on February 19, 2022. // SI202202190057 // Usage for editorial use only //
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

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1.27 MILLION HOURS WATCHED LIVE

250,000+ PEAK CONCURRENT VIEWERS

195K AVERAGE VIEWERS

“Thanks for this incredible opportunity, and thanks to the whole team for all your work and effort. This was an amazing day and very special.”

Gaming Creator

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The Reactions

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Related work:

Want to see more ?

Sooo MARVEL-ous

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