Red Bull Contested – UK’s First Fortnite Major

Red Bull Contested

UK’S FIRST-EVER FORTNITE MAJOR

It had to be daring. Had to be different. As the world’s top 100 players dropped in on Edinburgh, we transformed the listed McEwan Hall into a cutting-edge e-sports arena. The scene was set for a battle royale of intense, aggressive solo combat. With our client Red Bull right in the thick of it.

A large gaming event stage with ornate architecture, illuminated by blue and red lights. A big screen displays a video game from Red Bull Contested, while numbered booths for players are visible below the screen. — Transforming historic 126 year old architecture into an Esports arena and broadcast studio.

A large esports event, Red Bull Contested, features multiple digital screens displaying numbers across the stage as players compete on an elevated platform. An audience watches from the foreground in a dimly lit, vibrant arena. — 100 players battled it out, side by side with real time tournament integration tracking the gameplay.

A gamer wearing headphones and a Red Bull cap sits in front of a monitor, immersed in a video game at the vibrant Red Bull Contested arena, featuring colorful lighting and striking architectural arches in the background. — Content and rankings evolved as the matches progressed.

Three people sit and chat on a stage set with drinks and microphones at Red Bull Contested, facing an audience in a large, colorful hall lit with blue and red lights. Rows of computers and spectators fill the background.

A large esports event, Red Bull Contested, features rows of players at glowing numbered computer stations, red and blue stage lighting, and a “WINNER” screen above with the champion’s photo as spectators watch from the surrounding area. — And then there was just one.

A young man in a red jacket holds a large trophy and points upward, standing on stage with colorful lights and a glowing Red Bull Contested sign above him. The atmosphere is energetic and celebratory. — We Are Collider delivered all creative, production, Player management & logistics alongside guest experience and fan zone. And the trophy design.

A large group of students stands on the steps of a grand, historic stone building with arched windows and decorative carvings, posing for a group photo under a partly cloudy sky after attending the Red Bull Contested event.

The Numbers:

The Reactions

FIRST EVER FORTNITE MAJOR IN THE UK

TOP 100 PLAYERS IN THE WORLD REPRESENTING 29 COUNTRIES

47,000+ PEAK VIEWERS

100 METRES OF API TRIGGERED LED CONTENT

“The #RedBullContested LAN setup is actually sick – Gives us an idea of what the #WSOW finals could be like. 🔥”

@Jukeyz

“BEST EVENT SO FAR”

@kalinowskyyy

The Reactions

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