Lyxor ETF Case Study – Financial Brand Engagement

Lyxor ETF

PLANET FRIENDLY INVESTING

Investment pioneers Lyxor ETF are determined to counter climate change. Our idea was simple. To convince their clients that targeted investments could make a real difference. And a profit. To this end, Lyxor created a shopping list for a better future. A portfolio of planet-friendly investments to keep global temperature rises below 1.5°C.

A laptop screen displays the Lyxor ETF website, featuring a polar bear on melting ice, a search bar, images of a man speaking, and sections about ESG ETFs—perfect visuals for a Lyxor ETF case study on climate change and progress. — The ESG Hub microsite housed over 60 pieces of original content.

A person using a laptop displaying a virtual masterclass titled Lyxor ETF Thematic ETFs, featuring an illustrated cityscape and highlighting a Lyxor ETF case study on the screen. — We pioneered a bespoke branded platform, specifically designed for digital events and crafted around Lyxor's needs.

A collage of four images shows people presenting the Lyxor ETF case study in front of virtual backdrops, close-ups of digital presentations, and video recording equipment during a live or online event. — Our 90 minute live streamed magazine show was hosted by award winning presenter Nadine Dereza.

A man wearing glasses and a blue shirt speaks in front of a camera during an online Q&A session featuring a Lyxor ETF case study, with the screen displaying a Q&A icon, text, and a news ticker about global food supply disruptions. — Remote contributors homes were transformed into remote studios.

A laptop on a wooden desk displays a virtual event featuring the Lyxor ETF case study, with a speakers video and a chat panel showing questions and comments. The background is a cozy, blurred indoor setting. — Direct connection to audience was enabled through fully-moderated comments, live-polling and Q&A functionality.

A laptop screen displays a Lyxor ETF case study during a virtual event, featuring a digital city graphic, event options, language selection, Q&A poll, and download links for PDFs on Smart Cities and the Digital Economy. — Full CRM integration allowed data collection on interactions, polling participation, comments and downloads.

Two open magazines: one with the headline You have the power to change the world and the other titled Guide to climate investing, featuring a Lyxor ETF case study with a cover image of a polar bear on ice at sunset. — We designed and produced an 80 page guide in several languages.

A collage of Lyxor Climate Investing promotional materials in various languages, featuring polar bears, climate change references, and blue, white, and orange color schemes from the Lyxor ETF case study. — Our integrated campaign included digital advertising across multiple languages.

A newspaper ad for a Lyxor ETF case study shows a polar bear on melting ice, with text reading, You have the power to change the world. The background features an ocean at sunset and a climate thermometer graphic. — We created press advertising in multiple formats.

A newspaper on a table features an ad with a polar bear on melting ice, reading “You have the power to change the world!”—a Lyxor ETF case study promoting Climate ETFs and addressing global warming. Glasses rest atop the paper.

The Numbers:

The Reactions

$1BN GENERATED IN ESG INVESTMENTS

OVER 60 ESG RELATED PIECES OF CONTENT HOSTED ONLINE

60 MINUTE VIRTUAL MASTERCLASS WITH GLOBAL REACH

“This ‘full funnel’ campaign was delivered in a mere 6 weeks.”

Tracy Sorgiovanni, Operations Director

The Reactions

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