Hitachi Inspire Life

INSPIRE LIFE

The 27 business groups of Hitachi Europe wanted their employees to see the business as one entity and to be inspired by the impact of its Corporate Social Responsibility and Social Infrastructure investments.

A group of people sit in shadow watching a large screen displaying a blue futuristic car with digital graphics and information overlays, reflecting the innovative spirit of Hitachi Inspire Life, in a dark room.
The experience was presented on a 37m wide by 4m high 180° screen – in full high definition.
Two people interact with a large, illuminated touchscreen display featuring digital content and images, while several Hitachi Inspire Life desktop computers are positioned on a ledge above the screen.
‘Interactive tables’ for exploring Hitachi products and technologies in detail were provided.
A woman in an apron stands on a stage beside a sink, while a man sits on a white couch with a laptop. Behind them, a large screen showcases Hitachi Inspire Life kitchen graphics and technology information in French and English.
The event included a full programme of supporting static exhibits, seminars and plenary sessions.
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The Numbers:

The Reactions

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BEST NEW CONFERENCE – EVENTIA AWARDS

112% OF TARGET ATTENDANCE

“98% rated the experience ‘excellent’.”

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The Reactions

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