G-Tech

GETTING CREATIVE FOR CREATIVES

External hard drives. An essential piece of creative kit, but hardly exciting. So we put together an online competition to find Europe’s top talent, which got 1000s of creatives on to the G-Technology website … browsing and buying. The winning work was showcased online and at an inspirational London exhibition. Win-win.

A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

412% INCREASE IN ONLINE SALES

728% INCREASE IN PAGE VIEWS

320% INCREASE IN UNRELATED PAGE VIEWS

COMPETITION GENERATED 892,546 PAGE VIEWS ACROSS 6 WEEKS

“The competition and event ran seamlessly and led to an impressive uplift in product page views and sales on our website.”

A pair of large, stylized quotation marks in red, white, and blue colors, positioned closely together on a transparent background.

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

Want to see more ?

Sooo MARVEL-ous

A curved arrow with a cyan and magenta outline points downward and to the right on a transparent background.
Four young women stand outdoors, looking at their reflection in a large public mirror installation with the text LOOKING GOOD, LIVERPOOL displayed above it, outside a John Lewis store.
John Lewis: Looking Good Liverpool
A large, detailed sculpture of a sandworm’s open mouth, showing sharp, concentric teeth and a rough, textured outer surface, displayed indoors under bright lights.
Dune: Awakening Game Launch
A person with long brown hair selects a pink bouquet from a display stand filled with several pink-wrapped flower arrangements under a sign that says RITUALS, celebrating Rituals Mother’s Day in style.
Mother’s Day

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