G-Tech

GETTING CREATIVE FOR CREATIVES

External hard drives. An essential piece of creative kit, but hardly exciting. So we put together an online competition to find Europe’s top talent, which got 1000s of creatives on to the G-Technology website … browsing and buying. The winning work was showcased online and at an inspirational London exhibition. Win-win.

A computer monitor displays the Driven Creativity Competition website, featuring animated characters fighting, with text inviting filmmakers, animators, photographers, and musicians to enter and have their creative drive rewarded in this G-Tech case study.
An online competition to find Europe's best budding creatives played to the creative nature of the audience.
A tablet on a pink-lit surface displays an animated movie scene with two characters flying through a stormy sky, text reading “Driven Creativity,” “A Fox Tale,” and referencing the G-Tech case study. Nearby, headphones and another screen are partially visible.
The competition drove traffic to the G-Technology website, encouraging visitors to engage with the product range.
Four people wearing headphones sit around a glowing table, each interacting with a touchscreen tablet. The scene, part of a G-Tech case study, is set in a dimly lit room illuminated by green and blue lighting.
Professional creatives uploaded their work to the website for a chance to win $10,000 towards their next creative project.
Three people in silhouette view framed photographs displayed on a brick wall in this G-Tech case study; one photo shows a person holding flowers, while another shows someone standing on a dirt mound, partially illuminated by blue light.
The competition was extended onto social for creatives to engage their friends to vote for their entry.
A group of people in a studio set with cameras, lights, and equipment films a man speaking in front of a brick wall with framed photos. Crew members observe and operate the cameras for this G-Tech case study production.
The shortlist of work was judged by a panel of industry leading creatives.
People mingle at an indoor event with brick walls and colorful lighting. A large white, dome-shaped inflatable structure, featured in the G-Tech case study, is in the center, with attendees interacting around and inside it. Framed photos hang on the walls.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

412% INCREASE IN ONLINE SALES

728% INCREASE IN PAGE VIEWS

320% INCREASE IN UNRELATED PAGE VIEWS

COMPETITION GENERATED 892,546 PAGE VIEWS ACROSS 6 WEEKS

“The competition and event ran seamlessly and led to an impressive uplift in product page views and sales on our website.”

A pair of large, stylized quotation marks in red, white, and blue colors, positioned closely together on a transparent background.

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

Want to see more ?

Sooo MARVEL-ous

A curved arrow with a cyan and magenta outline points downward and to the right on a transparent background.
Two gamers compete on a stage at Red Bull Kumite, facing large screens and surrounded by an audience. Colorful lights illuminate the scene, with game footage displayed on monitors at the front of the stage.
Red Bull: Kumite 2024
A model in a brown dress walks down a runway at a fashion show, with an audience on both sides—an atmosphere reminiscent of the Landsec case study, where bright lights illuminate the stage and a large screen dominates the background.
One New Change Launch
A person walks into a circular, red-lit tunnel beside a large globe displaying the Americas. A Hitachi Inspire Life sign glows on the wall, emphasizing innovation and inspiration.
Inspire Life Conference

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