Beko wanted their channel partners from across Europe to join them in celebrating 25 years of business in the UK and to perceive the brand as future-facing with technologically advanced products.
Content was projected 270 degrees around the audience, including a commissioned CGI co-presenter, ‘Evie’, alongside key speakers.
One area celebrated Beko's highly-anticipated sponsorship of FC Barcelona.
Product displays highlighted key attributes.
The Numbers:
The Reactions
350 DELEGATES
104 PRODUCTS ON DISPLAY
221K IMPRESSIONS ON TWITTER
“With only 3 months from brief to live, We Are Collider didn’t waiver at any point and delivered a world class event which really positioned us as a leader in the eyes of our channel partners.”