Beko

LOOK TO THE FUTURE

Beko wanted their channel partners from across Europe to join them in celebrating 25 years of business in the UK and to perceive the brand as future-facing with technologically advanced products.

A group of people sit in a darkened auditorium watching a large screen displaying a soccer stadium with a cartoon robot mascot, as stage lighting and technical equipment glow overhead during the Beko case study presentation.
Content was projected 270 degrees around the audience, including a commissioned CGI co-presenter, ‘Evie’, alongside key speakers.
A man in a Barcelona soccer jersey jumps mid-air, kicking a ball, while two others play foosball nearby—capturing the lively spirit often highlighted in a Beko case study. Hanging soccer balls and white streamers decorate the modern indoor setting.
One area celebrated Beko's highly-anticipated sponsorship of FC Barcelona.
A circular showroom with stoves and ovens displayed along curved walls, dramatic pink lighting, and large banners of people in ornate headdresses. Inspired by the Beko case study, a central counter with LEISURE branding sits under a modern canopy.
Product displays highlighted key attributes.
Three people prepare and cook food at a busy indoor food stall. Various ingredients and dishes are on the counter, resembling a Beko case study, as chefs focus intently amid the lively crowd mingling in the background.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

350 DELEGATES

104 PRODUCTS ON DISPLAY

221K IMPRESSIONS ON TWITTER

“With only 3 months from brief to live, We Are Collider didn’t waiver at any point and delivered a world class event which really positioned us as a leader in the eyes of our channel partners.”

A pair of large, stylized quotation marks in red, white, and blue colors, positioned closely together on a transparent background.

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

Want to see more ?

Sooo MARVEL-ous

A curved arrow with a cyan and magenta outline points downward and to the right on a transparent background.
A brightly lit TV studio set with cameras, crew, and a colorful backdrop featuring the large yellow letters KUM. There’s a red carpet, chairs, props, and shelves, creating a lively, playful environment.
King of Meat TV
Four young women stand outdoors, looking at their reflection in a large public mirror installation with the text LOOKING GOOD, LIVERPOOL displayed above it, outside a John Lewis store.
John Lewis: Looking Good Liverpool
A large, detailed sculpture of a sandworm’s open mouth, showing sharp, concentric teeth and a rough, textured outer surface, displayed indoors under bright lights.
Dune: Awakening Game Launch
A white circle with a black X in the center, set against a colorful, glowing gradient background with shades of pink, purple, and blue.
A dark circle with a white X in the center, surrounded by a colorful glowing ring that transitions from pink on the left to blue on the right.

Our Work

Our Approach

Arq Innovation Lab

Our Thinking

Our Team

People & Planet

Contact Us

You’ll find us here
Unit 4, 156 Bermondsey Street, London SE1 3TQ

hello@wearecollider.com

+44 (0)800 099 6077