Bear Nibbles Case Study – Social‑Led Family Activation

Bear Nibbles

PAWS OFF, YOU PESKY PARENTS

Full of good, natural stuff, and they taste great too. No wonder parents covet their kids’ Bear Nibbles Fruit YoYos. Our playful social campaign dialled up this idea, taking the kids’ point of view and debunking the myth that healthy snacks are always less appetising than naughty ones.

A young girl in a yellow shirt smiles while holding a Bear Fruit Yoyo snack packet. Bold text reads, Tasty fruit snacks for cubs like me! on a bright yellow background, inspired by our Bear Nibbles case study. — A seven month social-led campaign saw bear cubs, AKA kids, protecting their snacks from their parents' greedy paws.

A smiling young girl in a striped sweater holds a pink snack packet against an orange background. Bold text reads, I call them my scrummily strawberry snacks, just like in our Bear Nibbles case study. — Social sampling ensured the treats got into the rightful hands, with puzzles and a coupon to measure redemption.

A smiling young boy with glasses eats a fruit stick. Behind him are colorful fruit illustrations and text that reads: Tasty treats for packed lunches. The pink background highlights this Bear Nibbles case study. — The social sampling targeted individual regions to isolate and measure the sales impact of the campaign.

A person holding a smartphone displaying an Instagram post featuring a smiling child with hands under their chin, surrounded by red hearts. The post advertises BEAR fruit snacks with the slogan, “fruit snacks for cubs like me!”—a Bear Nibbles case study. — Paid social promotion was delivered across Facebook, Instagram and YouTube.

The Numbers:

The Reactions

41,718 SAMPLES REQUESTED

87% LIKELY TO PURCHASE IN NEXT 6 MONTHS

4.6% GROWTH IN SALES ACROSS UK

15% GROWTH IN 2 REGIONS

37M IMPRESSIONS

“A tongue-in-cheek campaign that playfully dramatised parents wanting to get their hands on their kids’ yummy YoYos.”

The Reactions

Related work:

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