Red Bull League of Its Own

THE BEST IN THE WORLD DO BATTLE

Could the top European League of Legends teams beat T1, the phenomenal world champs from Korea? We set the spectacular stage for this goose-bump-inducing Red Bull esports event. Venue: Velodrome, Berlin. Audience: 7,000 in person; 2.5 million on Twitch and You Tube. Nine matches, 35 players. Elite star players with a massive worldwide following. A brilliant blaze of sound, light and showmanship.

A large audience watches an esports event in a vibrant, colorful arena with blue and red lighting, a car on stage, and a giant screen displaying the Red Bull LOIO video game competition.
The Berlin Velodrome, our event home.
A group of esports players in matching Red Bull LOIO jerseys walk through a cheering crowd in an arena, exchanging fist bumps with fans under colorful lights.
World Champions T1 make their entrance to a sold-out in person audience of 7,000.
Six esports players stand on a brightly lit stage facing a large, cheering audience, with Red Bull LOIO branding on the floor and gaming chairs and computers on each side.
Illuminated wristbands for the audience embedded them into the action.
A professional esports team plays at a row of computers on a brightly lit stage during the Red Bull LOIO League of Legends tournament, with a large live audience and colorful lighting in the background.
35 players European players challenged T1 across 9 matches.
A live esports event with two players on a couch being interviewed by a host, while panelists sit at a desk in the background. The stage is lit with colorful lights, and Red Bull LOIO sponsor logos are visible.
2.5 million esports fans watched the live broadcast on YouTube and Twitch.
A large esports arena filled with spectators surrounds two teams of players at computer stations. The floor displays the Red Bull LOIO logo, with colorful lighting and sponsor banners illuminating the vibrant venue.
Four stages, 700 lights and 500sqm of projection mapping transformed the space.
A large esports arena buzzes with excitement as teams compete on stage at computer desks. A massive screen displays player stats and the Red Bull LOIO logo, while a crowd of spectators watches from the stands.
A young esports player wearing glasses and a headset sits in front of a computer, holding his headphones, while another player in a Red Bull LOIO jacket speaks to him. Blue stage lights glow in the background.
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A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

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7,000 TICKETS SOLD IN TWO HOURS

CO-STREAMED LIVE ACROSS 39 TWITCH & YOUTUBE CHANNELS

WATCHED LIVE BY 2.5 MILLION FANS

500K PEAK VIEWERSHIP

“The moment you stop worrying how you can sell cans and be most fit for the brand, but instead focus on what you know people WILL LOVE TO SEE, because you would love to see it, success follows if you have the right people working side by side.”

Christian Hesse, Global Head of Gaming Events at Red Bull

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The Reactions

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Related work:

Want to see more ?

Sooo MARVEL-ous

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