Riot Games L10

LEAGUE OF LEGENDS IS 10

How do you celebrate 10 years of the world’s most-played PC game? Simple. You put on a massive party! Five hundred loyal LoL super-fans congregated in London for a spectacular day of themed cosplay, interactive theatre, live music and new games launches. And, of course, got stuck into some serious gaming.

A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.
A right-pointing triangle-shaped play button with a white center, red left edge, and dark blue outline.

The Numbers:

The Reactions

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7.3BN IMPRESSIONS GLOBALLY

143,499 TWITCH HOURS WATCHED MAKING IT THE NO.3 MOST WATCHED EVENT

867 
PRESS ARTICLES

“This event, in five words… 
I think it’s fu#king amazing!”

VIP Event Guest, Champion Gamer & Superfan

 

A pair of large, stylized quotation marks in red, white, and blue colors, positioned closely together on a transparent background.

The Reactions

Stylized orange and navy blue quotation mark symbol on a transparent background.

Related work:

Want to see more ?

Sooo MARVEL-ous

A curved arrow with a cyan and magenta outline points downward and to the right on a transparent background.
Four young women stand outdoors, looking at their reflection in a large public mirror installation with the text LOOKING GOOD, LIVERPOOL displayed above it, outside a John Lewis store.
John Lewis: Looking Good Liverpool
A large, detailed sculpture of a sandworm’s open mouth, showing sharp, concentric teeth and a rough, textured outer surface, displayed indoors under bright lights.
Dune: Awakening Game Launch
A person with long brown hair selects a pink bouquet from a display stand filled with several pink-wrapped flower arrangements under a sign that says RITUALS, celebrating Rituals Mother’s Day in style.
Mother’s Day

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