Our Thinking

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Latest Read

How The Concept Of ‘Self’ Can Power More Immersive Brand Experiences

Welcome to the latest blog from We Are Collider, where we’re diving into the behavioural and cultural dynamics behind immersive brand experiences. The piece is inspired by recent work carried out by Arq, our dedicated Research and Development lab. They have published a whitepaper called ‘Experience 3.0,’ which digs into the nitty-gritty of how brands […]

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6 min read

White papers

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MARVELS

Our original research has helped us identify seven behavioural science levers that take campaigns to the next level.

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A graphic with the title Experience 3.0 and the subtitle What behavioural science says about how to augment your customers’ reality, featuring marketing insights on a purple and pink abstract background, with Arq at the top.

Setting the STAGE

Decoding the next experiential frontier –the five behavioural science-based levers for effective immersive activations.

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June, 2025
A modern building labeled Netflix House features a large, colorful mural above the entrance, surrounded by trees and cars under a vibrant sunset sky—perfect for creative brand activations.
Brand Activations: What We Learned in 2024 and Predictions for Trends in 2025

Another year, another retrospective. This time last year we made

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7 min read
June, 2025
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Breaking Moulds, Busting Myths and Moving Beyond Tired Stereotypes: Talking Facts, Figures & Financials with Robyn Dennington, Finance Director at We Are Collider

Raised in South Africa, Robyn has nearly two decades’ experience

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5 min read
May, 2025
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Curiosity, Creativity and Solar Powered Coffee Machines: Blending Mediums and Building Brands with Ian Coles, Design Director at We Are Collider

With a two-decade hybrid career spanning old-school print and immersive

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7 min read
March, 2025
Ten foundation bottles are displayed in a row against a purple background, each labeled with a shade number and tone description, from 01 FAIR COOL to 08 FAIR COOL, ready for your perfect match at our upcoming live activation.
When Worlds Collider: How Live Activation, CGI Social Content and Influencers Drove Urban Decay’s Latest Product Launch

In the mercurial world of the beauty industry, launching a

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5 min read
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Our Work

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Arq Innovation Lab

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People & Planet

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You’ll find us here
Unit 4, 156 Bermondsey Street, London SE1 3TQ

hello@wearecollider.com

+44 (0)800 099 6077