Our Thinking

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Latest Read

How Extraordinary Experiences Leave An Indelible And Lasting Mark

Welcome to the fifth and final instalment of our deep-dive blog series that has been exploring the world of immersive brand experiences and behavioural science.  Throughout this series, we’ve been drawing on expert insights from Arq, our specialist R&D lab. As part of its continued focus on behavioural science, its most recent work has been […]

6 min read

White papers

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MARVELS

Our original research has helped us identify seven behavioural science levers that take campaigns to the next level.

A graphic with the title Experience 3.0 and the subtitle What behavioural science says about how to augment your customers’ reality, featuring marketing insights on a purple and pink abstract background, with Arq at the top.

Setting the STAGE

Decoding the next experiential frontier –the five behavioural science-based levers for effective immersive activations.

October, 2025
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How Gamification Makes For Perfectly ‘Sticky’ Immersive Experiences 

If you’ve been following along with our blog series, you’ll

6 min read
October, 2025
A vibrant concert scene with a cheering crowd facing a brightly lit stage, colorful lights and screens, and performers on stage, creating an energetic, dynamic atmosphere perfect for immersive experiences.
Why Accessibility Opens the Way to Immersive Impact

Welcome to another instalment of our latest blog series that

5 min read
August, 2025
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How Transformative Experiences Can Reshape Brand Relationships  

Welcome to the latest blog from We Are Collider, where

6 min read
August, 2025
A person in colorful, geometric-patterned clothes floats upside down among dreamy, purple clouds with a bright sky behind them, evoking immersive brand experiences and creating a surreal, whimsical atmosphere.
How The Concept Of ‘Self’ Can Power More Immersive Brand Experiences

Welcome to the latest blog from We Are Collider, where

6 min read

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