How Transformative Experiences Can Reshape Brand Relationships  

Welcome to the latest blog from We Are Collider, where we’re diving into the behavioural and cultural dynamics behind immersive brand experiences.  Powered by insights from Arq, our dedicated R&D lab, this blog zeroes in on what truly drives effective, emotionally resonant immersive experiences. We’ve been taking an in-depth look at their “STAGE” model, a […]

How The Concept Of ‘Self’ Can Power More Immersive Brand Experiences

Welcome to the latest blog from We Are Collider, where we’re diving into the behavioural and cultural dynamics behind immersive brand experiences. The piece is inspired by recent work carried out by Arq, our dedicated Research and Development lab. They have published a whitepaper called ‘Experience 3.0,’ which digs into the nitty-gritty of how brands […]

Brand Activations: What We Learned in 2024 and Predictions for Trends in 2025

Another year, another retrospective. This time last year we made some confident predictions about the brand experiences in the year to come, and today is no different: we’ll again be building on our crystal ball-gazing for 2025 by picking over the tea leaves of 2024. It is almost a cliche to say that experiential marketing has undergone […]