How to ensure your campaign lives on with long and short form content
Just like Wizzard wished it could be christmas everyday, we wish our activations could last forever, but they can’t. So, what can we turn to, to ensure our activations live on in the hearts and minds of those who were there, or who wish they could’ve been? Content. Both short form and long form. Both […]
Why live streaming should play a key part of your brand activations
Brands are constantly seeking innovative ways to connect with their audiences, build a loyal fan base, and cultivate a thriving online community. Live streaming is one way to do this. It’s everywhere, and its function as a useful marketing tool has become increasingly apparent. YouTube first launched live streaming on its platform, way back in […]
What brands can learn from Barbie
It’s 3am in Leicester Square. And there are fans who’ve been queuing for hours to be in with a chance of spotting a cast of actors donning pearls, sequins and most crucially 50 shades of bubblegum pink. The film was announced in 2019, its first teaser in December, the full trailer in May and it’s […]
How to build intrinsically social, shareable brand experiences
How to build intrinsically social, shareable brand experiences. Brand experiences, when done right, should be emotional. What emotions do you want to instil in people to make them feel compelled to share something? What is it that makes an experience shareable? Behavioural science is the study of human behaviour and decision-making processes. At We Are […]
How to use brand experiences to engage hard-to-reach or niche audiences
As generations evolve, sub-cultures continue to form. Audiences who don’t fit into a traditional demographic have joined together through culture and stay united through their common interests. These subcultures create a valuable market for brand experiences. In belonging to subcultures that aren’t widely represented in mainstream media, brands often struggle to understand an audiences’ values, […]
Creating High-Performing Event Teams for Unforgettable Brand Experiences
In today’s rapidly evolving world, the experiential industry is thriving with audiences getting hungrier for immersive and unforgettable event experiences. These experiences have become a powerful tool for connecting with consumers on a deeper level: making marks, building customer loyalty, and creating memorable moments. Behind each successful brand activation lies an equally greater events team […]
War Games and Reality
After seeing this intriguing advertisement in London Bridge station, I decided to pay a visit to War Gaming exhibition at the Imperial War Museum. War Gaming is UK’s first exhibition to explore war games and question how the realities of war are represented in the virtual world of video games. Full of immersive installations and […]
Leading the Charge: The female leaders of experiential
International Women’s Day (IWD) 2023 was celebrated in style as We Are Collider and Elevate Mentoring hosted a virtual panel discussion titled ‘Leading the Charge: The Female Leaders of Experiential’. This event brought together powerful and influential female leaders in the events industry to share their experiences, insights, and lessons learned in the quest to […]
The Death of Traditional Brand Experiences?
Has there been a slow down on customers desiring experiences over more traditional brand events? We asked a series of experts their thoughts at a brilliant in real life event held at the Soho Hotel in London and feel we can say with confidence, that brand experiences, when done right, are far from dead.
Expanding the Possibilities of Creativity: My Adventures with AI
During a late summer visit with my family in 2022, we found ourselves in the kitchen engaging in our typical arguments about the state of the world when my brother brought up the topic of artificial intelligence (AI), something he had been discussing in our family WhatsApp group for months. While I found it interesting, […]
