Why, More Than Ever, Great Brand Experiences Need Great Creative

A brightly lit carousel is surrounded by large panels featuring colorful, bold, outlined figures in the style of Keith Haring, evoking the creative energy often found in brand homes, displayed in a dark indoor exhibition space.

It’s 2024. And it’s not news to anyone that consumer expectations are at an all time high. Yet there is this expectation for brands to deliver innovative experiences time and time again… What this means is brands need to seriously consider the importance that creative ideas bring to the table in forming memorable moments for […]

Global Trends In Experiential Marketing

Five women stand side by side, each wearing a strapless, shiny silver or metallic-patterned dress, in front of a backdrop with a curved grid and blue wave design. All are smiling or showing pleasant expressions.

Global trends in experiential marketing right now are undergoing an undeniable shift. Namely AI, the blending of virtual and physical worlds, immersive holistic storytelling, gamification, community building and building genuine relationships between consumer and experience. But what does this look like for brands? Whether they are taking part in immersive virtual encounters or mind-bending real-world […]

Brand Activations: What We Learnt In 2023 And Our Predictions For 2024 Trends 

A wall display in a shoe store features dozens of colorful sneakers neatly arranged in rows on white racks, showcasing a variety of styles and colors against a perforated background.

Now that we have waved goodbye to 2023, we figured it was time we unpick our learnings from the brand activations that impressed us the most last year. Without getting too soppy before we’ve even begun to sing these brands’ praises, last year was challenging for a whole host of reasons and these brands stood […]

Brand Activation and the Buzz, Rumble & Roar of Brand Building.

Crowds gather around the reflective Cloud Gate sculpture, also known as “The Bean,” in Chicago’s Millennium Park, where city buildings and greenery are mirrored on its shiny surface—an iconic backdrop for unforgettable brand activation events.

Brand building is really hard work. And it’s a dwindling art form. In recent times, there’s been an over-reliance on Performance Marketing. A great way to insert yourself in front of consumers in the short-term, but, it can have a negative impact on your brand in the long run. Although it plays its part in […]

Unleashing the Magic of Brand Homes: A Journey Through M&M’s World

A brightly lit store features a large yellow pillar that reads WORLD BIGGEST CANDY WALL. Behind it, rows of colorful candy dispensers are arranged by color along the curved wall.

When you hear the term “Brand Home,” what comes to mind? Perhaps a place of origin or a purposefully crafted space that deepens your connection with a beloved brand? Brand homes serve as immersive experiences that weave a brand’s identity into the fabric of your consumer’s memory, inviting you to become an integral part of […]

Welcoming the Era of AI, Marketers have to think harder & smarter

A white humanoid robot with a shiny black faceplate and glowing blue chest light stands against a dark background. Reflections of lights are visible on its face.

The rise of AI-generated content has been nothing short of remarkable. From Orange FR’s Women’s World Cup advert which trended to oblivion, to personalised product recommendations on Instagram which seemingly read your thoughts, AI has allowed brands to engage with their customers at unprecedented levels. Aside from promising efficiency and cost-effectiveness, AI has revolutionised the […]

The Best Festival Activations of the Summer

A crowd of people with raised hands enjoying a nighttime music concert, brightly lit by colorful stage lights, with a large stage and electronic display in the background.

Festival season has finally drawn to a close. We danced, we sang, and we experienced brand activations worth writing home about, or at least, reminiscing about as we sip that final warm tinny on the train home. Festival season is a time of boundless creativity and innovation, where brands strive to capture the hearts and […]

How to authentically deepen a brand’s connection with communities

Aerial view of a dense cityscape with numerous tall skyscrapers clustered together, roads winding between the buildings, and patches of greenery visible around the edges.

Authenticity is the key that unlocks the connection between brands and communities and brands are recognising the profound impact they can have on their communities through meaningful brand experiences. These experiences encompass the way a brand interacts with and enriches the lives of its audiences and the broader community. In this blog post we’ll uncover […]

A white circle with a black X in the center, set against a colorful, glowing gradient background with shades of pink, purple, and blue.
A dark circle with a white X in the center, surrounded by a colorful glowing ring that transitions from pink on the left to blue on the right.

Our Work

Our Approach

Arq Innovation Lab

Our Thinking

Our Team

People & Planet

Contact Us

You’ll find us here
Unit 4, 156 Bermondsey Street, London SE1 3TQ

hello@wearecollider.com

+44 (0)800 099 6077